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Sunday, October 14, 2001
Books

Conversion of citizen as consumer
Review by D.R. Chaudhry

Liquid Modernity
by Zygmunt Bauman. Polity Press, London.
Pages 228. £ 14.99.

Liquid ModernityTHE post-modernity phase has generally been characterised by Zygmunt Bauman as liquid modernity. In the earlier phase, many things in the life of an individual as well as society was had an element of permanence, a semblance of immutability that infused life with a meaning. In the post-modernity phase, everything has become fragile, evanescent and ephemeral. Fluidity, a quality of liquid and gas, is a leading metaphor of the present stage of the modern era, "profaning the sacred" and dethroning the past.

Traditional loyalties, customary rights and obligations are more of a hurdle, standing in the way of rational calculations that limit the individual freedom to act and so have to be cast aside to make one’s march onward in life smooth and safe. Family, class and neighbourhood are "zombie" categories that are mentally dead and still physically alive. The paramount question is whether their resurrection is feasible, if it is not, then how to arrange their decent burial.

The book under review is dedicated to this fundamental question. Five basic concepts - emancipation, individuality, time/space, work, and community - form the bedrock of a provocative analysis by the author. Is liberation a blessing or a curse? This is an important question thrown up by the liquid modernity that informs the present life.

 


It was Herbert Marcuse who propounded the thesis that the modern man has reconciled to the unfreedom under the spell of new affluence. There has been "embourgeoisement" of the underdog. Humanity seems to have suffered a collective brain damage caused by the culture industry. All hope of totality, future as well as past, has been abandoned, bringing out the end of "human being as a social animal". There is no hope of salvation. No re-rooting of the uprooted is possible and the unfulfilled task of liberation is no more on the agenda. Society has stopped questioning itself. If at all there is any critique, it is directionless.

Humanity which entered the 21st century is afflicted with a double curse. First is the end of illusion of a just and conflict-free society and, second, the deregulation and privatisation of the modernising tasks and duties. It is an age of the assertion of the individual. This explains the shift in the political discourse from a "just society" to "human rights". "No more salvation by society", affirms Peter Drucker, an apostle of the new business spirit."There is no such thing as society," declared Margret Thatcher, the champion of individual enterprise.

Solidarity and brotherhood are outdated. Everyone has to work out his own salvation. Survival in one’s loneliness is the paramount task. This has put the "citizen" in direct conflict with the "individual". While the citizen worked for his uplift through the welfare of the city, the individual is sceptical, rather derisive, of the "common cause" or "just society", "Networking" is the sole preoccupation of the individual, leading to what Ulrich Beck has called. "solitary confinement of the ego".There is a wide gap between the condition of individuals de jure and their possibility of becoming individuals de facto. One can realise one’s true potential by bridging this gap. This is not possible through individual efforts alone.

Bauman is emphatic that politics with a capital P is the only remedy. An individual must first become a citizen, as there can be no autonomous individuals without autonomous society. Capital, in its most powerful stage, was irrevocably tied to labour. Now it travels light, with a briefcase, a laptop, and a cell phone. Labour, on the other hand, is as tied and immobilised as in the past. Max Waber’s value rationality - pursuit of value as an end in itself - is of no use now. The present-day society is organised by making its members primarily consumers rather than producers. It is a world of seduction where sky is the limit. This breeds a sense of uncertainty and insecurity, giving rise to the feeling as put by Albert Camus, of not being able to possess the world completely enough.The search of identity in such a situation becomes elusive, involving a lot of fantasy and day-dreaming. This loose form of identity, the ability to "shop around", to "be on the move" constantly, is often construed as freedom.

However, it is no emancipation. It pits one individual against the other, promoting cutthroat competition, rather than cooperation and solidarity.The relation between time and space is now dynamic, not stagnant. Faster machines have led to the conquest of space. The "fordist factory" earlier was in tune with the heavy modernity. It was a face-to-face world of workers and supervisors. It also involved "till death do us part" type of marriage between capital and labour. It has all changed with the advent of software capitalism and liquid modernity. Capital and labour were tightly tied together earlier in the phase of heavy modernity. The light modernity has provided unbounded freedom to capital. Now capital can travel fast and travel light. This has created a deep sense of uncertainty for all the rest.

With this has ensued a cultural upheaval, the most decisive point in cultural history. The passage from heavy to light capitalism, from solid to fluid modernity, may prove, so thinks Bauman, to be a departure more radical and seminal than the advent of capitalism and modernity itself. Work occupied a central place in the phase of heavy capitalism and solid modernity. It is no more so. It is no more an axis around which identities and life projects can be wraped. It has no long-term ties. A young American with moderate education changes job on an average 11 times during his or her career. This has bred a deep sense of uncertainty and this is the most individualising force. In an era of "downsizing", "rationalising", etc. anybody’s turn may come any time.

This situation divides, instead of uniting, people. The idea of "common interests" has lost its rationale. Everybody suffers alone; everyone has to fend for himself . This breeds a passive and docile populace, making organised resistance a meaningless exercise. This explains the disarray in the ranks of labour in advanced countries. Community in place of society is the focus of attention in the present phase. Communitarianism is an outcome of "liquefaction" of modern life.

The emergence of nation-state involved suppression of self-asserting communities, parochialism, local customs and dialects, promoting a unified language and historical memory. Now it is a phase of "we" and "they" - "we" the people like us and "they" who are different. There is always a desperate attempt to pit "us" against "them", leaving no scope for reconciliation. However, pluralism is the essence of a civilised society. negotiation and conciliation of different interests is the logic of living together.Community is an island that provides peace and tranquility in a sea of turbulence and strife. The vision of ruling the sea and taming the waves is no more on the agenda.

The idea of making society more humane, hospitable and conflictfree no longer moves the people. The idea is to provide security, not happiness through the institution of community.The world of what Bauman calls liquid modernity and light capitalism is too horrible to comprehend, yet it is a reality no one can escape. Is this the end of the road for humanity at large? Is the vision of a better future a passe, a mirage, to delude the naive and the stupid with the march of history calling a final halt at a point of "end of history" as visualised by Fukuyama? Fortunately, Zigmunt Bauman does not think so, though he does not claim to have answers to all the nagging and painful questions. As a perceptive thinker, his diagnosis of social malady is powerful, incisive and penetrating to an extent that it becomes part of the treatment. As correctly put by him, the absence of an adequate diagnosis is a crucial, perhaps decisive, part of the disease. As explained by Cornelius Castoriadis, society is ill if it stops questioning itself and to start-questioning is a long step towards the cure. One with conscience to feel the suffering cannot but wholeheartedly agree with Bauman that watching human misery with equanimity while placating the pangs of conscience with the ritual incantation of TINA (there is no alternative) creed, means complicity and is an act of immorality.