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Sunday, October 14, 2001
Article

She tickles taste buds with her pickles
Vimla Patil

RIDING high on the tide of the lip-smacking curry revolution spreading like wild fire from Britain to Japan, it is a diminutive woman called Meena Pathak. Her company, Pataks (Spices) Ltd in Britain, which she owns with her husband Kirit, has crossed a turnover of 50 million pound sterling this year. Meena has been honoured with an OBE by Queen Elizabeth II.

Meena Pathak has been honoured by Queen Elizabeth II
Meena Pathak has been honoured by Queen Elizabeth II

Meena and her husband Kirit have bought over the Patak family business and brought over the Patak family business and brought it to a global enterprise level to sell authentic and original Indian spice pastes, ready-to-eat meals, breads, pickles, papads, powdered spice mixes and frozen or canned Indian curries or sauces to foodies in 40 countries. A mother of three children — two sons and a daughter — Meena travels to several countries month after month to ‘educate’ food writers, journalists, cookery book authors, restauranteurs, hotel chefs and food lovers in general about authentic Indian flavours, spices and tastes.

She comes at least once a month to India to source ingredients, to meet talented people with original ideas in the food business as well as to guide teams of cook book writers or food journalists on conducted tours of India’s food map so that they experience the magical variety of authentic Indian food and write about it in the premiere publications of their own countries. Meena also brings TV crews to India to do programes on Indian food amid the ambience of Indian landscapes. Her immense success in her business and her extensive work to promote Indian food have earned her the title of ‘curry queen of Britain’. The recent OBE has added one more feather to her already much-decorated cap.

 


Meena began life as the protected daughter of a Gujarati Brahmin family in Mumbai. A typical collegian, she completed her hotel management and catering course in Mumbai and was married to Kirit Pathak through a formal proposal. "When I came to England in the 70s, I didn’t even know that the Pathaks were in the business of selling pickles. My father-in-law, the now-famous Lakhubhai Pathak, landed in England in the fifties from East Africa and found a family home in the down market suburb of Kentish Town. When he saw the dearth of good and authentic Indian food for the masses of Asians who came to Britain after World War II, he began to manufacture a variety of pickles and take-away meals for those who missed home food. I have heard that Indians, Bangladeshis and Pakistanis used to queue outside his house to buy this food. Soon, the business grew so much that my father-in-law had to buy a small factory where four employees worked to make the variety of pickles he sold. These pickles, sold under the brand name of Pataks, became a household name in the following years.

"When I married and settled down in the jointly family in England, I found that all the men went to work early in the day and I was alone and bored the whole day. One day, my husband took me to the ‘factory’ and I was shocked to see that my family was selling food products! I had no clue about this till that day. After this, I began to experiment with masala pastes in my kitchen. I tried out various spices and their shelf life in the privacy of my home. I managed my housework and unknown to others, did my personal products development and research in my kitchen. I stored away the bottles quietly. One day, I asked my father-in-law to send just some of these masala mixes for laboratory tests. He flatly refused and was angry that I was meddling in the family business. In spite of the long and angry battles over this matter, I persisted and one day, out of sheer desperation, he agreed to send some products for tests. The results were excellent and we manufactured those masalas for supermarkets and shops. Within just a few weeks, they were a runaway success. We had massive orders from British chains of grocery stores and buyers came in droves asking for more.

"Yet another interesting fact is that we at Patak’s conduct an annual survey of eating habits among the British. Our findings show that a British family today eats an Indian meal three times a week at home and at least once in a restaurant...Now, we make not only masala and pickles, but also snacks, ready-made meals, rotis, papads and special frozen curries and preserves. Chicken tikka masala and Bombay potatoes have become the national dishes of Britain.

"Meanwhile, I am proud to promote Indian food in its authentic from in countries all over the world. I am proud that today it is unquestionably the number one cuisine in the world. More and more people of all nationalities are becoming addicted to its infinite variety, its unforgettable aromas and its exotic presentation."

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