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Prepare for the onslaught: For anyone who somehow missed picking up one of the 43 million hardcover copies of The Da Vinci Code that have been sold around the world in the last three years, the publisher is finally getting around to releasing the paperback—in a big way. On Tuesday, Random House will be placing five million soft cover copies of Dan Brown’s conspiracy-minded religious thriller in an array of outlets well beyond your neighbourhood bookstore, including drugstores, supermarkets, gas station convenience stores, airport shops, truck stops and fast-food chains. It’s by far the largest-ever first printing for an adult soft cover title—by comparison, the hugely successful Harry Potter paperback editions have had first printings in the neighbourhood of two million. But publishing observers say hordes of readers with an appetite for the tale of Renaissance sleuthing and Vatican skulduggery still might be out there. — LATWP |
