|
|
|
|
|
|||
|
Indian business executives echo global trends when it comes to blaming their CEOs for the loss of a company's reputation in a crisis situation, a survey has revealed. As many as 55 per cent of business executives in India hold their CEOs responsible for crisis situations, which lead to a loss in reputation of the company, compared to a global average of 58 per cent, according to a 'Safeguarding Reputation' survey jointly conducted by global public relations firm Weber Shandwick and KRC research. The executives identified financial irregularity, unethical behaviour and executive misconduct as the major triggers of reputation failure and said these triggers, if identified early, could reduce the chances of CEO blame. Security breaches, environmental violations and health and safety product recalls were amongst other reasons identified by executives globally, which attributed to reputation loss, the survey said. "Many of the reasons causing companies to suffer reputation loss are self-inflicted. Financial irregularities, unethical behaviour and executive misconduct are all issues that could be prevented if companies had better controls in place," Weber Shandwick's Chief Reputation Strategist Leslie Gaines-Ross said. The survey said though at a global
level financial wrongdoing and unethical behaviour were considered
the most significant threats to reputation, Asian executives were
also quite sensitive to factory breakdowns or explosions and believe
that these situations could also act as a dampner to the company's
rapport. — PTI
|
