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Saturday, March 24, 2007 |
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In other towns and cities, they burnt
effigies of the top cricketers and stamped on their pictures before
burning them. Then came the tragic death of Bob Woolmer. It seems there
is no dignity even in death and one channel kept on repeating that he
was found "in a pool of vomit". And while his Pakistani
players wept like babies, some channels hinted at his "mysterious
death" even before the postmortem had started. All praise to the
Kanpur hospital where he was born, where they offered prayers in the
room where he was born. And the sincere and heartfelt tributes which
Woolmer was paid by cricketers from other countries added to the
solemnity of the occasion. When Sony Max gets the contract for cricket
coverage of a major event, one now knows what horrors to expect, but it
was even worse than last time. Big advertisements appeared on the faces
of cricketers when were actually playing. These also appeared on the
crease and the wicket so that one could not follow the flight of a ball
and then one never saw the fate of the last ball of an over as the ads
cut it off before it landed. Has the viewer no protection against this
virtual sacrilege? Sony now has a sensitive chief in Kunal Dasgupta and
one surely expected better of him. And then there is the infliction of
the sex pot Mandira Bedi and the well-meaning but far from exciting
Charu Sharma. Their wardrobes get top billing although I felt Charu
Sharma’s choice of white shirt with light blue stripes, beige coat and
black trousers was as misplaced as Mandira’s comments. While that old
myth that she is there to rope in women viewers has been blown sky-high,
and husbands, brothers, sons and boyfriends hopefully gloat in true
voyeur fashion, we are willing to accept her as a fashion plate,
although the focus has shifted from noodle straps to one bare shoulder
and legs which she keeps at ugly angles as she does not know what to do
with them. But she might spare us cutting into the expert comments of
Dean Jones and Ayaz Memon and stick to being a telephone operator for
callers and announcing the next break for whatever. Other channels
wisely stick to only experts, men and women, from the West Indies or
India or wherever, and misplaced fashion shows and idle chit-chat only
destroy one’s concentration. Meanwhile, one welcomes the return of
Sehwag, although Sony Max cut off his stroke for his long-awaited
century. And while on the subject of the lack of responsibility of some
channels, one must draw serious attention to a very dangerous flaw which
could well lead to young people endangering their lives. It is
mandatory, when showing dare-devil feats, for advertisers showing
clearly the warning: "These feats are performed by professionals
and viewers are advised not to imitate them". Yet only one
advertisement, for Hamara Bajaj motor cycles, keeps the warning on the
screen in large letters for long enough for it to register. The others
give it in tiny letters which go out of sight before one can even try to
read them. Surely this is a sphere where Dasgupta can step in and make
the warning properly mandatory in large clear letters for enough time
for it to register. |
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