Market your talent
Usha Albuquerque
The most attractive dress and the fanciest gadget is valueless until a customer knows about it and understands its use. Sales and marketing does just that. By assessing people’s needs and then fulfilling them, it brings a product and consumer together. So, whether it is salwar-suits or software, mangoes or microwaves, housing loans or holiday plans, effective sales and marketing is vital to the success of any commercial venture.

Recruitment outsourcing new kid on the block
A number of corporate giants are adopting the RPO model for their hiring needs inside and outside India
High attrition rates may be a blot on the great Indian BPO success story, but this problem has helped spin off a niche industry —Recruitment Process Outsourcing (RPO)— which is expected to grow by a billion dollar this fiscal to about $ 3.5 billion. The industry is set for rapid growth with a large number of companies in India and from abroad seeking to outsource their hiring-related jobs to third-party vendors here in order to save costs as well as time.

Manpower shortage in biotech branch
India is facing a severe shortage of people with specialised skills for developing new drugs and may try to rope in consultants of local origin overseas to help domestic firms to tide over the problem, Biocon Chairman and Managing Director Kiran Mazumdar said in Bangalore recently. "The biggest challenge we have is how do we get specialised skills and expertise," Shaw said.

Hear’s the chance
Voice yourself well in an interview
I.M. Soni
Your voice is your own musical box. It plays a vital role in an interview. If it is screeching like a piece of hard chalk on a blackboard, your chances begin to creak. If it is smooth and sweet, you win the nod. Voice, as a part of a polished personality, is often overlooked, especially by girls. Mostly, they prefer to chew gum, than the cud! “She was highly impressive until she opened her mouth”, is often the final verdict.

Dealing with
Desk Rage
Patricia Kitchen
Oh, how annoyed we can be with a neighboring colleague who makes honking sounds, digs at ear wax or is a serial gum snapper. The workplace is quite the breeding ground for an assortment of irritating behaviors, further augmented these days by colleagues unschooled in cell phone and text messaging etiquette, all leading to an increase in what Zachary Meyer refers to as 'desk rage."

Tougher rules for appointing CEOs
Insurance regulator IRDA has said that insurance companies can neither terminate nor appoint Chief Executives and Directors without the prior approval of the authority. "No appointment, re-appointment or termination of CEO, Whole-time Director or Managing Director of an insurance company is valid without the previous approval of the Authority, IRDA said in a release.

Bits & bytes
Now, institute to train investors
Market regulator Securities and Exchange Board of India is setting up a dedicated training and research institute to train investors and other stakeholders in securities market. The institute, to be set up near Mumbai, would have six different schools which would train the investors and explain to them various facets of the capital market, SEBI Chairman M Damodaran said in Coimbatore recently.

Career Hotline
Go Dutch
Pervin Malhotra
Q I am a chemical engineer with 5 years of work experience. Can you please tell me something about the Knowledge Migrant visa for working in the Netherlands? I have applied to a Dutch company.
— K V Hoon

• Making maths count

• Translation track

• What's in a name

• Research route

• Legal flight

• Game for work

HOME PAGE