M A I N   N E W S

The Tribune reigns supreme, again
No. 1 in the region in circulation and readership
Tribune News Service

Chandigarh, April 27
The Tribune has yet again emerged as the region’s No. 1 English daily newspaper in readership as well as circulation, according to the latest reports of the Indian Readership Survey (IRS) and the Audit Bureau of Circulations (ABC).

The region’s oldest daily has maintained its dominance in circulation. According to the ABC’s circulation figures for the period July-December, 2012, The Tribune’s circulation in Punjab, Haryana (excluding Gurgaon and Faridabad), Himachal Pradesh and Chandigarh is 3,33,727 copies, which is way ahead of 1,69,757 copies of Hindustan Times. In Punjab, the circulation of The Tribune is 1,64,244 copies, which is more than double the circulation of Hindustan Times (76,730). In Haryana (excluding the districts of Gurgaon and Faridabad) The Tribune’s circulation of 64,892 is much more than 29,358 copies of Hindustan Times. The ABC figure of 44,107 for Himachal Pradesh reiterates The Tribune’s hold as its nearest rival Hindustan Times has a circulation of only 3,590 copies in the state. The Tribune also remained the leader in Chandigarh with a circulation figure of 60,484.

The Tribune, which is among the top 10 English newspapers in the country, remains the most-loved-and-read daily in the region, courtesy lakhs of loyal readers. There has been a 13.20 per cent growth in readership of The Tribune in Q4-2012 as compared to that in Q4-2011. The IRS 2012 Q4 reports show that The Tribune has a readership of 6.43 lakh in the three states of Punjab, Haryana (excluding Gurgaon and Faridabad), Himachal Pradesh and the Union Territory of Chandigarh. The readership of the leader is almost twice that of Hindustan Times (3.73 lakh) and more than three times that of The Times of India (1.84 lakh) in the same region. In fact, its readership is more than the combined readership of the other two national dailies circulated in the region.

According to the IRS survey, The Tribune has a readership of 3.13 lakh in Punjab as against 1.72 lakh of Hindustan Times and 52,000 of The Times of India. In Haryana (excluding Gurgaon and Faridabad) the IRS pegs The Tribune’s readership at 1.44 lakh, as against 1 lakh of Hindustan Times and 88,000 of The Times of India.

In Himachal Pradesh, The Tribune remains the undisputed leader with a readership of 84,000 which is far ahead of 7,000 of Hindustan Times and 5,000 of The Times of India. Even in Chandigarh, The Tribune with a readership of 1.02 lakh comes out as a clear leader as its competitors have just 94,000 (Hindustan Times) and 39,000 (The Times of India) readers in the City Beautiful.