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Wings for the Maharaja’s dream?
Colourful canopies
PACESETTER Medhavi Gandhi
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Wings for the Maharaja’s dream? It was an experience to remember. Air India’s 787-Dreamliner on June 9, flew on a milestone journey. It was the launch of the Dreamliner in the UK and it also marked completion of 65 years of the carrier’s journey from London to New Delhi. Looking to revive the national carrier’s fortunes, in face of the cutting-edge competition, the fleet of Dreamliners is supposed to give a fillip to the airline’s efforts to face challenges in the skies. The Dreamliner is supposed to shore up the national carrier’s revenues and be a gamechanger. Spacious interiors There is a feeling of space as you enter the B-787, through a beautiful, dramatic entry arch. The feel of spaciousness is enhanced by the decorative ceiling, wider seats and aisles. The wing, tail, nose and flight deck windows of the Dreamliner have been engineered for aerodynamic efficiency. The bigger windows, 18-inch, (the largest in any commercial airplane flying today) provide a sense of openness and natural light. The lighting is electronically dimmable so that passengers can adjust the level required at the push of a button, adjusting the lighting from light to the darkest shade takes only 60 seconds. Configured to accommodate 256 seats, 18 business class, flat-bed seats and 238 in the economy class. More leg space is a boon even for the economy class passengers, while the business class can revel in the comfortable travel. The food and service aboard the aircraft were good and for all those aboard, including the 46 journalists from all over the country and AI India officials, it was a pleasant experience. It is being pitted as a game changer because of the numerous defining features that give it an edge over other aircraft. The air, inside too, is cleaner since the 787 system includes a high-efficiency particulate air filter to remove bacteria, odours, irritants and dryness.
The Dreamliner is also quieter, cleaner and designed for the environment. It produces 20 per cent fewer emissions than similarly sized planes. Fewer hazardous materials used in its designing makes it eco-friendly and enables composite recycling. It is fuel effiicient and can enable the carrier to open up newer routes and build capacity to tap new markets as well as optimise the load on the existing routes. The cabin environment has lesser pressure than the pressure outside. The cabin is pressured to a maximum of 6,000 feet/1800 metre compared to 8,000 feet/2400 metre feet for other aircraft. Testing shows passengers experience fewer headaches as more oxygen is absorbed into the blood. It is also quieter as it senses turbulence and commands wing control to counter it. The landing and take off are smoother. A lower fuel cost (about 20 per cent less) and a reduced cost of maintenance would give the first-mover advantage to Air India and help it to expand frontiers and open up newer routes. There are already plans to expand the network with flights to Milan, Rome, Moscow, Melbourne, Sydney and Birmingham. Entertainment system The state of art in-flight entertainment system, (IFE) capable of audio-video on demand, has about 50 movie selections, more than 130 tv shows and 60 full CDs in multiple music categories.As far as games go, 10PC games have been adapted for inflight play, including 3D games. Interactive ASXI, with multiple views and the facility to check current flight information. The IFE system is controlled by tethered passenger control units with gaming capacity. Besides, a USB port is provided in all classes capable of connecting passenger electronic devices digital camera, keyboard, MP3 player, mobile phone charging Road ahead Before returning to New Delhi, there was a London tour for all journalists on board the Dreamliner. The guide, with the evocative name Eliot, regaled everyone with his subtle humour. Walking through London, with the temperature at 10°C. a relief after the 45°C in New Delhi, and the cruise on River Thames was delightful. What is amazing is the manner in which the new seamlessly merges with the old and the tremendous care paid to preservation of heritage. As an NRI, who always travels by Air India for patriotic reasons, says: “For my children, it is safety and service and reliability that makes them choose an airline.” That is true of a majority of passengers. Whatever the specifications and the defining features and the USP of the aircraft, the product has to be backed by service that measures up to the claims. With the patriotic pitch not as relevant as it was in the pre-liberalisation era, the national carrier has to think of ways and means to gear up to face competition. These have become all the more daunting after the increase in foreign investment in the civil aviation sector. With the Rs 2,058 crore Jet-Etihad deal (the biggest ever deal) on the cards and Air Asia gearing up to occupy a larger slice of a pie in the sky, Air India has a reason to worry about garnering profits and remaining in the game profitably. The reputation of the carrier rests on the feedback given by the travellers. As Deepak Malik, who travelled barely 20 days ago by Air India and was on the flight to London yet again, said “It is my lucky day today it is indeed a ‘dream’ flight with excellent service and good food. On my last flight, they had announced that they had run out of vegetarian food and requested passengers not to ask for it. The seats were worn out and the service left a lot to be desired.” For Air India’s mascot, the inimitable Maharaja, charming with his crimson regalia, bow and smile, to be the king of the skies, (and laugh all the way to the bank), a majority of aviation experts say, the bureaucratic culture would have to be replaced by a lean and mean cost-effective structure. It is this that will give it the wherewithal to take on its opponents with a killer instinct and not the laid-back, approach. On time performance, passenger load factor, market share and customer satisfaction index have to be shored up consistently if the Maharaja’s dreams are to be translated into reality. Buying a ‘dream’ carrier is only the beginning, making it work to face hard-nosed reality is
an uphill task.
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Colourful canopies In earlier times during monsoons, the last priority was style. After all, an umbrella was only meant to be tough and durable and protect you from the elements. Whoever cared about how it looked? When the rainy season arrived, the old and weather-beaten umbrella (quite literally) was pulled out and dusted and was ready to be used again. Look how times change. Today, an umbrella has become a fashion accessory, which is stylish first and functional later. Leading brands though are offering both — those that are, at once, chic and hardy. Trends are fast changing with a wide range of umbrellas in different colours, shapes and styles arriving in the market. As in couture, monsoon heralds its own fashion and selecting an umbrella that goes with the outfit and one’s personality is a new-age priority. Designer umbrellas Choosing the right kind of rain protection gear is becoming very important for trendy people. Previously limited only to the dowdy black brolly made of polyester and supported by an aluminium frame, many designer umbrellas today are works of art. There are umbrellas shaped like clouds, others designed as a bouquet of flowers, as pagodas, butterflies, etc. Then, there are colourful umbrellas that come with funky prints to brighten up gloomy, grey days with a hint of pizazz. World’s leading fashion houses like Emporio Armani, Gucci, Burberry, Balenciaga, Bvlgari, Christian Dior, Polo Ralph Lauren and others bring out designer collections season after season and fashionistas think nothing of spending a small fortune to snap them up. Italian luxury brand Billionaire Couture’s 2013 collection includes a crocodile skin umbrella that costs an eye-watering $50,000 (Rs 27.50 lakh). Lifestyle product The Indian umbrella industry, too, is undergoing dramatic changes. A number of companies have started making designer umbrellas in the past few years. The segment is dominated by emerging players like Popy, which is one of India’s largest umbrella manufacturers’ accounting for more than 2.5 million umbrellas a year made in its factory in Alappuzha in Kerala. Blending craftsmanship with style, the company is busy putting the trendy umbrella in the wardrobe of well-heeled Indians by making it a lifestyle product. Popy is not alone and the choices are enormous. Online fashion retailer indiacircus.com, too, has unveiled a collection of umbrellas in rainbow colours and prints this season. Its Jalebi umbrella series features various icons of the Indian cityscape, from bicycles and rickshaws to grandiose monuments and in essence captures the quintessential emblems of life in India. The Neo Nawab collection, too, is enigmatic as it resurrects the glory of the Mughal era. There are also the colourful Tamara and Kuheli collections. Most of these umbrellas are priced at Rs 1,299. Then, there is the 150-year-old Ebrahim Currim & Sons, which claims to have ‘taught the people of India to switch from palm leaves to umbrellas’. Its Stag brand of umbrellas has been popular ever since it set up its unit in 1860. Today, it has facilities in Mumbai, Chennai and Calicut and makes umbrellas in a variety of styles, colours and designs. Children’s brands Like Ebrahim Currim & Sons, the Sun brand of umbrellas, too, has been in the business for more than 125 years. Its factory at Mysore has a capacity of manufacturing 1,20,000 umbrellas a month. Though it makes umbrellas for men, women and for promotional purposes, it’s children’s brands like Kandy, Jadoo, Robo, Twinkle, Diamond and Cool Kids are particularly popular with children. In the last few years, the Indian umbrella industry has grown at an unprecedented rate attracting many other players like Delhi Tirpal House, Mumbai-based Paras Umbrella Factory, Pune-based Anchor Umbrellas and Leo Umbrella Industries in Rajasthan. To the advantage of the Indian buyer, the entire market has been divided into two main segments — premium and economy, of which the latter accounts for a big part of the customer’s wallet. While companies like Popy, Sun and Ebrahim Currim have a major share of the umbrella pie, ironically these players cannot rest easy as their biggest challenge comes from the unorganised sector, especially in the economy section at eminently affordable prices ranging from a low of Rs 50 to Rs 200 though with hardly any degree of guarantee and durability. Interestingly none of the well-known overseas brands like Haas-Jordan, Cloud9, Windbrella, Fulton, Burberry Lisbeth Dahl and others have entered India though there are reports that some of them are seriously considering setting shop looking at the burgeoning demand. Once they make an entry, there will be an abundance of options for the Indian consumers. As of now, there is more than enough for everyone in the economy section. However, the big fight is emerging in the premium section where the umbrella has ceased to be just a commodity and has transformed into an ‘aspirational’ product with fashion, style and elegance fast becoming as important as sturdiness and safety for the globetrotting Indian. LISBETH DAHL
Price: Rs 2,430 BURBERRY Price:
Rs 7,425 LONDON UNDERCOVER Price:
Rs 7,200 EMPORIO ARMANI Price:
Rs 5,400 MIZUNO TWIN Price:
Rs 3,150 TRAY 6 SPRIG Price:
Rs 2,475 GUCCI Price:
Rs 25,650 BALENCIAGA Price:
RS 9,400 KIDORABLE Price:
Rs 770 BROWNING Price:
RS 4,850 MARC BY MARC JACOBS Price:
Rs 2,640 HAAS-JORDAN Price:
Rs 1,430
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PACESETTER
Medhavi Gandhi At 22, Medhavi Gandhi dreamt of reviving India's dying arts and crafts. Armed with an MBA degree, practically no capital and a blazing ambition to market and represent Indian artisans around the globe she started Happy Hands foundation. "At first, I did not even know how many types of arts or crafts our country had. As an intern for Unesco, when I interacted with the artisans to document their works, I could not resist the beauty and the legends attached with these crafts," says the young entrepreneur. Three years later, her foundation is working with 800 artisan families and covers 25 clusters and villages across 12 states in India. What motivated her to work on behalf of uneducated artists from various parts of rural India? "I could see simplicity and grace in a handmade product, a story waiting to be told, an art dying to be appreciated … I knew there was a large audience waiting to hear these stories." Interestingly, for Medhavi, her first volunteers and customers were her friends and acquaintances who, unaware of our rich cultural heritage, were "too busy graduating or getting jobs". She travelled to villages to gather artisans. With no capital in hand, she had to convince them to lend her their artifacts, which she would later sell at a good price and soon enough they started trusting her. "People who could be of help were dismissive of the idea, of how 22-year olds could change a tradition; and education wasn't even considered an issue. But for every one non-supportive person we met five supportive ones and that way I think I was lucky," she says. Today, Happy Hands foundation markets, arts and crafts as unique and unheard of as sujini, dhokra, cheriyal, bidri, jadu patua and sikki grass. They have reached out to youngsters and made them aware of India's vast heritage. Medhavi explored and successfully introduced artisan products for corporate gifting. "Traditional art works speak of stories, customs and rituals but sadly year in and year out they spoke of the same episode from the Ramayana or the Mahabharata. Our cultural heritage, though vast, hardly saw representation in art," she says. She drew inspiration from artists abroad. Her foundation is helping Indian artists imbibe more through international exchange programmes. "I see artists coming up with better designs and more so, I see the public accepting those designs," says Gandhi. Many artisans have been inspired to set-up their own enterprises and sell their products online to international connoisseurs. Was it scary to start on her own at the tender age of 22? Pat comes the reply "The very age of 22 was the best thing about starting on my own. I had nothing to lose and at worst, my venture stood the risk of not working out. Then I had the Plan B of taking up a job but so as I never have to look at Plan B, I worked harder and harder and my to-do list grew longer," she concludes.
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bling it on
PICTURE THIS Price:
Rs 15,400 ($280) 'LIGHT' DRINK Price:
Rs 4,400 ($80) DRIVE BACK TO THE PAST Price:
Rs 1.575 lakh ($2865) MILLIONAIRE'S LAP Price:
Rs 5.5 crore ($ 1 million) LEAP FOR COGNITIVE SKILLS Price: Rs 2,750 ($50) MAGICAL JEWELS Price: Upon request AGE IS ONLY A NUMBER Price: Macallan Gold, Sienna & Ruby for around Rs 20,000 (£220) Say CHEERS TO THE ULTIMATE CHAMPAGNE Price:
Rs 9.9 crore ($1.8 million) IN TENZING'S SHOES Price: Yet to be announced The audience included celebrities like Sharon Stone, Goldie Hawn, Janet Jackson, Milla Jovovich, Heidi Klum, Kylie Minogue and Nicole Kidman. They had all come to watch with awe the resplendent collection of Tarun Tahiliani as he showcased his unique creations in gold, at the Ultimate Gold Collection Fashion Show as a part of the prestigious annual amfAR benefit at Festival de Cannes, 2013 in France. For his spectacular runway presentation Tahiliani had designed two gold themed outfits along with some splendid gold jewellery which were displayed on the ramp by American supermodel Karlie Kloss. The creations are to be auctioned and the proceeds will go towards AIDS research. Price: Undisclosed. All proceeds to go to charity
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