Buenos Aires/Delhi, January 13
Two-wheeler major Hero MotoCorp today forayed into the Argentinian market with the global launch of its 125 cc bike ‘New Glamour’ as part of its aggressive global expansion plans.
The company has already roped in former Argentine soccer star Diego Simone, the current coach of Spanish club Atletico de Madrid, as its brand ambassador.
Hero MotoCorp MD and CEO Pawan Munjal said: “Our first global launch of a new motorcycle here is reflective of the importance of Argentina and Latin America for us on our global map.”
South America is an important market for the firm, a fact borne out by its first overseas manufacturing facility in Colombia, he said. — PTI
Most Read In 24 Hours
Don't Miss
View All
Top News
Nearly 61 per cent turnout in Phase 2 of Lok Sabha polls; Tripura records 78.53 per cent, Manipur 77.18
The Election Commission says polling remained largely peacef...
Arvind Kejriwal as CM even after arrest puts political interest over national interest: Delhi High Court
The court says the Delhi government is ‘interested in approp...
Amritpal Singh to contest Lok Sabha poll from Punjab’s Khadoor Sahib, confirms mother
The formal announcement is made by his mother Balwinder Kaur...
Supreme Court dismisses PILs seeking 100% cross-verification of EVM votes with VVPAT slips
Bench however, issues certain directions to Election Commiss...
Will stop functioning in India if made to break encryption of messages: WhatsApp to Delhi High Court
Facebook and Whatsapp have recently challenged the new rules...
