Mumbai: Auction of brands and trademarks of Kingfisher Airlines turned out to be a damp squib on Saturday as lenders failed to attract any bidder for these pledged assets at a reserve price of Rs 366.70 crore in their efforts to recover unpaid loans from the beleaguered Vijay Mallya.
This is the second failed attempt by the 17-bank consortium led by the SBI to recover some money from Mallya after an earlier auction of Kingfisher House, the headquarters of the long-defunct airline, met a similar fate. The items on sale in the e-auction included the Kingfisher logo as also the tagline ‘Fly the Good Times’. — PTI
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