The business of dance

Rajeev Kapur and Sweety Kapur starrer Sath Mere-Love Never ends bagged the prestigious Dadasaheb Phalke Excellence award for the Best Video album of the year. Promoters of helmet brand Steelbird, Rajeev Kapur and Sweety Kapur have become a source of inspirations for many. The industrialist couple Rajeev and Sweety’s Sath Mere has over 26 Lakh hits on YouTube.

The idea behind the video of the song is to love the person rather than the materialistic things. It shows how a person can survive after their loved ones die.

“I wanted the music album release to be a surprise for those who knew as a businessman, but never really got to see the artistic side to me. I just hope people accept me in my new role as a performer,” Rajeev adds, “I am lucky to have my wife with me in this endeavour, who also features in the video and looks ravishing. I couldn’t have done this without her support.” —TNS