Ideas rule the world

Star Plus and TED have come together to create a unique collaboration, a limited edition series Ted Talks India Nayi Soch, which will be launched on December 10 and span across seven Sundays. The show is all set to inspire the nation to embrace and celebrate ideas. Social conditioning, rote learning and risk aversion are the culprits that stop us from letting our ideas come to life, which sometimes comes in the way of us realising our vision to be an innovation powerhouse.

This cultural insight is at the heart of Ted Talks India Nayi Soch, the first look of which went live on November 18, 2017. Two films Gudiya and Bobby Ka Idea focus on how ideas that could have potentially provided a way out of the drudgery of life are systematically discouraged and killed. #DontKillIdeas is the central idea on which the first look of the marketing campaign is based.