Vibha Sharma
Tribune News Service
New Delhi, May 23
Prime Minister Narendra Modi would kick-start the BJP’s week-long mass outreach programme, “Jan Kalyan Parv”, on May 25 at Nagla Chandrabhan village (also called Deendayal Dham) in Mathura, the birth place of Jana Sangh founder member Pandit Deen Dayal Upadhyaya. The event is being organised to mark the BJP’s one year in power at the Centre.
The PM is expected to begin his second year in power—to be observed as Jana Kalyan Varsh—with the announcement of new schemes for the welfare of poor and farmers. The move, say sources, is aimed at countering the Congress’ negative propaganda against the government of it being “pro-corporate, anti-poor and ‘suit-boot ki sarkar’”. On May 26, Modi would launch a dedicated television channel for the farming community—Kisan TV.
In all, the BJP has planned around 200 rallies, 5,000 public meetings and 200 press conferences for the programme that would end on May 31. Senior party leader Ananth Kumar said all union ministers, MPs, chief ministers, MLAs and central and state office-bearers would participate in the event to highlight the Centre’s “good work” and the “welfare measures” initiated for various sections of the society. Slogans like “Varsh Ek Kaam Anek” and “Modi Sarkaar Kaam Lagataar” will be used to convey the message.
Modi’s rally would be followed by a press conference by BJP chief Amit Shah on May 26. The same day, Shah would address a rally at Karnal, Haryana. His next stop would be Surat, followed by Panaji on May 28.
The BJP has also planned exhibitions and fairs at different places to highlight the government’s schemes. Sources say the BJP’s ideological body—the RSS—has also warned the government to counter effectively its “pro-corporate, anti-poor” image and “misinformation campaign” before the crucial Bihar elections, the next big test for the party.
Grand event on cards
- May 25: PM Narendra Modi to kick-start "Jan Kalyan Parv", BJP's week-long mass outreach programme, from Nagla Chandrabhan village in Mathura
- Also called Deendayal Dham, the village is the birth place of Jana Sangh founder member Pandit Deen Dayal Upadhyaya
- May 26: Modi to launch a dedicated television channel for the farming community— Kisan TV