Big B, Sachin in Swachh Bharat videos

Tribune News Service

New Delhi, September 26

To give momentum to its Swachh Bharat campaign, the government today launched videos featuring country’s celebrated achievers, superstar Amitabh Bachchan and cricketer-turned-MP Sachin Tendulkar promoting usage of toilet.

Bachchan and Tendulkar, who are official ambassadors of the campaign, were present on the occasion when the videos was launched by Union Minister for Drinking Water and Sanitation Narendra Tomar.

Bachchan is seen saying in a video in his familiar baritone: “Authorities have made people aware of the usage of toilets and are also building toilet. So, come let us join the Swachh Bharat Mission…”

“If not now, then when?” is the way Big B’s lines end on an emotional pitch.

Tendulkar chips in with: “You have to stand with me and join me in this mission. Together we can build India when every uses toilets”.

Tomar heaped plaudits on the celebrities for their association with the campaign. As many as 23 districts in the country are totally open defecation free (ODF).

The video will boom on television besides being posted on online platforms. It will also be translated into regional languages.

The campaign was kicked off by Prime Minister Narendra Modi on October 2, 2014. Making the country, especially the villages, ODF is its overarching motto.