Brosnan ‘shocked’ over pan masala ad

Los Angeles, October 21

Hollywood star Pierce Brosnan is “deeply shocked and saddened” at the “deceptive” and “unauthorised” use of his image to promote an Indian pan masala brand.

Brosnan, known for his role as James Bond in the popular film franchise, featured in the ad holding a tin of the pan masala — “Pan Bahar”.

In a statement to people.com, Brosnan said he has the “greatest love and affection for India and its people”. “As a man who has spent decades championing women’s healthcare and environmental protection, I was distressed to learn of Pan Bahar’s unauthorised and deceptive use of my image to endorse their range of pan masala products,” he said.

“I would never have entered into an agreement to promote a product in India that is dangerous to one’s health,” he added. “Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am committed to supporting women’s healthcare and research programmes that improve human health.”

The actor has demanded the company to remove his image from all their products, and assured he had no knowledge that he was endorsing items that would have a negative or painful reaction in India. — IANS

Believed it was ‘breath freshener’

Actor Pierce Brosnan Brosnan claimed his contract detailed he was to advertise a “breath freshener or tooth whitener”, which wouldn’t include ingredient that could cause cancer