Thursday, January 18, 2018
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  • SpectrumPlaying by the new roles

    Playing by the new roles

    Men are from Mars, Women are from Venus. Nothing could be far from the truth in contemporary brand marketing communication, once ruled by the mantra which this famous book suggested. Advertisers and marketers are increasingly realising the futility of ‘for men’ and ‘for women’ theme in their communication.

  • Those who tend to the forest

    Ram Prasad pushes his spade into the soil digging around two hands deep. After a few minutes, he fishes out a clean, white tuber sans the hair usually attached to underground food.

  • Sturdy, and not so slow

    South American sloths are really slow: they’re probably the slowest mammals on earth. Our sloth bears are not, as we discovered in Karnataka’s Daroji Sanctuary.

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