Wooing buyers with easy payment plans : The Tribune India

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Wooing buyers with easy payment plans

The realty market in several parts of the country may have shown some signs of improvement in the first quarter of 2015 but the sale volumes are yet to pick up momentum with developers sitting on a significant stock.

Wooing buyers with easy payment plans


The realty market in several parts of the country may have shown some signs of improvement in the first quarter of 2015 but the sale volumes are yet to pick up momentum with developers sitting on a significant stock. Thus, in order to give a thrust to sales post a demoralising Budget for the sector, several developers, especially in the NCR region, offered discounts and freebies during Navratras. These offers are more of a ‘feel good’ factor to create a favourable sentiment in the market as the buyers are not likely to get substantiative benefits through these. The focus of this year’s offers, however, is on easy payment plans and less burden of EMI on buyers as the home loan rates are not likely to go down in the near future.

According to Sanjeev Varshney, MD, Propleverage, “The environment in the real estate market goes upbeat in Navaratras every year. This is the time when buyers can get ample of offers in real estate like, special discounts, subvention schemes, LED TV, Fridge, AC’s, modular kitchen, a free car park and club membership etc. Though sales have not been good past year we believe that such offers not only help boost sales but bring buyer closer to the developer. We are expecting this period to gain sales much higher than past.” AIG Park Avenue exclusively marketed by Propleverage is offering a package of five household electronic items as Navratra offer and gold coin on each sale done through Propleverage Consulting Pvt. Ltd”.

NCR realty major Ajnara India Ltd. has announced a payment plan for all its current projects under which customers will be asked to pay 10 per cent as the booking amount followed by 80 per cent amount within 45 days from bank funding and finally, the remaining 10 per cent at the time of possession.

Avalon Group is offering discount of Rs1.20 lakh and Rs2 lakh on the booking of 2 & 3BHK flats, respectively in Avalon Gardens, Residency, Rangoli, Royal Park, Rosewood, Regal Court located in Bhiwadi and Avalon Ridgeview & Shreeji Dham located in Neemrana and Vrindavan, respectively. The group is offering discount of Rs50,000 on every purchase in commecial units.

The Mahagun Group is offering 20 gm gold coin on every booking done at Mahagun Mantra and Mahagun Mywoods March 28, while Supertech Limited is offering a scheme on its project Eco Village -1, 2, 3 & 4 located at Greater Noida West. The “Buy 2 Get 3” offer wherein the customer will have to pay an amount for a 2BHK unit and will get a 3BHK unit, at the same price.

Gaursons India Ltd., too, is offering 10:90 payment scheme for Gaur Sportswood in Sector 79, Noida. Under this payment scheme a buyer has to pay only 10 per cent of the apartment cost on booking and rest of 90 per cent is payable on possession only.

The Unnati Group is organising a two-day carnival ‘Ghar Kharido Sapne Sajao’ on March 28 and 29, 2015 where buyers can book a home in Unnati World Residences on the spot and also get a chance to win gifts like air conditioners, LED televisions, washing machines, refrigerators, wardrobes and many more to 101 early birds booking homes at the carnival

MMR Group has also launched a scheme for its ongoing project 52nd Avenue, located at Sector 52, Noida, for product Orabella which offers multi use studio apartments. The scheme involves paying 90 per cent and get 12 per cent assured return per annum till offer of possession or paying 50 per cent and getting 11 per cent assured return per annum till offer of possession. There is a buy back scheme as well wherein the customers pay 40 per cent and get 28 per cent on the paid value in two years.

Ansal Housing is also offering an easy payment plan for Ansal Highland Park located at Sector 103, Gurgaon and Ansals HUB 83 located at Sector 83, Gurgaon respectively. The company has come out with a 30:70 scheme, where 30 percent of the total amount will be paid at the time booking and the remaining 70 percent to be paid at the time of possession. — GV

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