BACK in 1985, when two Gujarati brothers started making low budget serials for DD, little did they know that 15 years on, theyd be counted among the most successful serial makers of India.
After making 35 sitcoms totalling over 3,000 episodes and around 2,000 hours of box office successes the Adhikari Brothers Markand and Gautam are now onto even bigger things. Starting end-April they are launching a 24-hour Hindi channel, Sabe TV. To be beamed by Asiasat 3, it will be content-driven with 30 original prime time programmes to start with.
Melodramas like Pratishodh and Lekin, comedies like Yes Boss and Abhi To Mai Jawan Hoon plus thrillers, horror shows and a special kids band. There will also be three familiar sitcoms Waqt ki Raftar, Shriman, Shrimati and Saudagar.
And going by the all-important response of cable operators, it appears Sabe TV is already on a winning wicket and is poised to give other channels a run for their shows.
Follow the leaders
Heres one more show about the rich and the famous, the bold and the beautiful, the young and the restless. About the Mathurs, Parekhs and the Tejanis.
Though Nazdeekiyaan is a new daily afternoon serial on Sony TV there is nothing really new or novel about the theme. Like a dozen-odd other soaps this too is about relationships, romance, rivalry and the intricacies of human nature.
The story is based on three rich families Mathurs, Tejanis and Parekhs and their happiness, sorrows, trials and tribulations.And if you find any shades of the Singhanias, Ajmeras, Thakurs and Malhotras of Swabhimaan, Shanti or Junoon, its just because soaps have come to be defined by such families.
Favourite cartoon mom
Move over kids, its Mamas day at Cartoon Network on May 14. To celebrate this special day, Johnny Bravo is inviting all Indian kids to vote for their Favourite Cartoon Mom contest.
The five contenders for the Favourite Cartoon Mom position are Wilma Flinstone,Betty Rubble, Jane Jetson and moms of Dexter and Johnny Bravo. Kids have to vote for their favourite toon mom.
In addition to the on-air solicitations for the Hey Pretty Mama contest, Johnny Bravo, Dexter and Dee Dee will go to select hangouts in big cities to personally solicit responses from children.
One lucky winner will win a free dinner for his or her mother and two family members at the best restaurant in town. Flowers and gifts for the winners mother will be delivered at the restaurant by Johnny Bravo himself. There also will be 300 runners-up gifts.
Zooming in on big cats
This May, travel with the National Geographic Channel for a wild India experience in Wild India. On May 8 at 10 p.m. walk into the dense rainforest in search of the majestic king of the jungles appropriately nicknamed the Royal Bengal Tiger.
The thick rainforests of India, known locally as the sholas, provide homes to fire ants, elephants, pythons, giant squirrels wild cattle and scores of other species.
Take a journey to Indias Gir National Park, the last remaining haven for lions.And hear how the government is working with conservationists and tribes in order to cope with the rising cat population which is causing a conflict with humans. A stunningly photographed documentary which showcases the both the efforts of conservators but also the inherent problems which have beset the preservation of wildlife in India, specially of the big cat variety.