WTO regime is here, and as the hype on the "opening up of the economy to
make the consumer the king" builds up, the mirage may also be getting
bigger. Beginning from first fortnight of April, with the license raj almost
dismantled, a wide range of "high quality imported goods" are expected
to enter the Indian market. Most foreign companies see the country, with its
large middle class, as a huge opportunity to sell their goods at
"affordable prices" and are confident that the Indian consumer is in a
mood to lap up whatever is offered.