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Monday, September 3, 2001
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Indian personalities in fashion world

MOST of those who are young at heart, fashion is a passion. They’ll shop endlessly to buy what suits them and what may make them stand apart. Here are a few sites created by those Indian designers who have made a name in the fashion world through sheer creativity.


Owner of this site is none other than India’s number one and world famous fashion designer Ritu Beri. Herself an internationally-renowned designer she has been working with many top designers of the world. On site, we can see a number of awards won by her. This beautiful site is designed and hosted by Netlink Information Systems Limited. The site can be viewed in flash and normal version. There are many links to roam around but the most popular is the new collection. In this section we can see her latest designs. Traditional, wedding and interiors are other links where we can see her other collections. One can also order designer wears online for which we have to mention measurements. While ordering the designer wear one has to write the style reference number and style details written below every design.


Ritu Kumar is the one who has dressed 20 contestants out of which five have won at the Miss World and Miss Universe contest. ‘Designs for Miss India’ page give us the details of Ritu’s working from 1994 to 2001 with prominent models of India. Sushmita Sen, Aishwarya Rai, Lara Dutta, Manpreet Brar, Preeti Mankotia, Anni Thomas, Gul Panag, Nafisa Joseph, Diana Hayden and Yukta Mukhi are some of the top models she has worked with. In this section we can see her designs made for above-mentioned models. We can see her traditional as well as western designs.


Ravi, a graduate from the American College of Applied Arts, UK, is known for his elegant designs. More than a decade in the business, designer Ravi Bajaj has focussed on the Western wear in a market dominated by ethnic styling. Ravi Bajaj is the first designer who had designed uniform for Jet Airways staff. It is a Flash-enabled site wherein soft background music enhances the beauty of the site. Menswears, Womenswear, Raviver, Uniforms, Store locater are some of the links that are available on the first page. The links show the work done by him with different models. There are some tiny animated buttons present at the bottom of each photo of the model to see the various designs made by him. The store locater takes you to the list of stores where we can find designer wear of his brand.


J. J. Valaya, a well-know name in the fashion industry, offers this site to give an idea of fashion. We can see a small sample of work he has done recently. Site gives traditional looks. The main sections of the site are embroideries, range, trade information and Web retail offer. Range section is further divided into menswear, womenswear, accessories and soft furnishings. This site does not show good quantity of designer range. We can see Valaya’s original collections at cyberboutique . An introduction of "Life," a place in Delhi where we can see a collection of Valaya is also available on a page along with route map. This site has no provision to order designer wear online as the site merely gives a peep into Valaya’s work.



— Amit Puri