New Delhi, October 31
The 2003 Delhi polo season will kick off with the Hyundai Sonata Cup, a 16-goal tournament. Organised by Equisport, the tournament opens on November 3, culminating with the finals on November 9 at the Jaipur polo ground. The season’s schedule, beginning in November, continues through mid-December with tournaments ranging from 8-20 goals, with some of the finest players competing.
The other major tournaments, also organised by Equisport, include the Reid and Taylor Indian Open Polo Championship 2003 from November 14-23, 2003, which is the National Championship of Polo and the ABN AMRO Bhopal and Pataudi Cup from December 16 to 21.
The tournament matches are open to the public, with game timings at 2 pm.
Speaking on the occasion, Mr J I Kim, Managing Director, Hyundai Motor India Ltd, said, “The Maharaja Sir Pratap Singh Polo Cup presents a vivid blend of royal grandeur and modern spirit. Hyundai Motor India is proud to play a constructive role in the revival of this heritage sport that is an enduring symbol of royal patronage. We are sure that this event will reinforce the active relationship that our Sonata customers have with the brand.”
The Hyundai Sonata tournament will be played on a half league basis. This year high goal teams comprising India’s star players and some foreign professionals are participating in this tournament. The teams include current holders of the cup, Jindal Power and Steel, ABN AMRO, Zara, McDowell’s Signature, Sahgal Stud, Indian Army, Arvali Polo and Royal Kashmir.
Hyundai Sonata is sponsoring this tournament for the third year in a row. Hyundai Motors sees this luxury car’s association with polo as a perfect brand fit. Like the Sonata this sport is a rare combination of power, style and substance.
Major Adhiraj Singh, Managing Director, Equisport, pioneers in the promotion of polo and equestrian sport in India, added, “By bringing polo to the arena of mainstream sports, through these tournaments, Equisport is helping engender a whole new breed of polo enthusiasts. In recent years polo has gained popularity as a spectator sport and tournaments such as the Hyundai Cup offer integrated and interactive opportunities for companies such as Hyundai Motors to make contact with their consumers.”
This year’s polo season is especially significant as the Indian team will travel to Pakistan for the world cup qualifying tournament slated for December. Matches are being played over four-six chukkers and there’s a special buzz to this polo season as probables of the Indian team for the Polo World Cup will also play in Delhi. The prospective clash with Pakistan in December is already exciting the polo fraternity.
Equisport is organising the Hyundai Sonata Cup, the Reid and Taylor Indian Open Polo Championship and the ABN AMRO Pataudi Cup. An event management and marketing company for sports and lifestyle events, Equisport is the pioneer in the promotion of polo and equestrian sport in India. Its aim is to realise the full potential of the game as a competitive sport and leverage the glamour and excitement as a promotional platform. Equisport has renewed in the mind of the consumer the royal connection of this sport in India, the country of its origin.