in beauty business
in beauty business
The business of looking good has never been so good. Regardless of age, sex or ones economic status, everyone is increasingly conscious of ones appearance. The boom in the Indian economy leaving one with more disposable income, coupled with inspiration of Indian girls winning international beauty pageants, the race to look prim and proper in fierce. But it is not only women who are getting more narcissistic. Men no longer think it less macho to visit a beauty parlour for a pedicure or face-massage session.
Make-up artists are one of the professionals who cater to this burgeoning demand. Others in the business are beauticians, hair-dressers and dieticians, making the beauty industry market run into several crores annually.
Make-up artists are the linchpin in this burgeoning market. It is not just for nothing that they are referred to as artists. It is truly a creative job, requiring intense concentration and innovation. A make-up artist is required to understand the texture of the skin of clients and apply different cosmetics accordingly. The job involves a lot of blending and shading and sometimes a study of light if one is working for film productions.
Make-up artists are in great demand during the wedding season (November to March) when brides and sometimes bridegrooms hire them to enhance their appearance. A make-up artist may be attached with a fashion photographer where he or she is responsible for the make-up of models. Likewise, he or she could also be hired for film or threatre productions. Most make-up artists dream of setting up their own beauty salon one day. However, most make-up artists choose to work in a reputed salon in the beginning before they begin freelancing and making it out on their own.
There was a time when the job of a make-up artist was frowned upon by middle-class families. But mind-sets have changed very rapidly over the years and girls with good educational backgrounds are chucking other career options in favour of a career in the beauty business. Ishmeet, a 21-year-old girl is a passout from Sri Venketshewera College, Delhi. She is doing a one-year diploma course to become a make-up artist.
If one considers how much a make-up artist earns in a day, it is not surprising why many girls and boys queue up to enlist themselves for a course in beauty culture. A minimum bridal package is for Rs 3,000 and it is often just two hours of skilled delivery. With experience and name, a make-up artist can charge upwards of Rs 8,000 for the same job.
Uma Mehra is a 19-year-old girl who wanted to become a make-up artist ever since she left school. "I did not take admission in any college because all I want is to become a make-up artist," she says. She is doing her diploma course and says she will set up a beauty salon one day.
Courses in make-up are offered by numerous beauty schools, including polytechnics and private beauty schools like VSLL Institute, Shanaz Hussain’s Woman World International Institute of Beauty and Culture and Schnell Hans International School of Beauty, Hairdressing and Cosmetology. As for any other profession, a good make-up artist or those aspiring to be one also must have certain qualities. The most important is that he or she must have a sense of fashion.
The knowledge of what looks are in
and what is trendy is a must. A make-up artist must have a friendly
and pleasing personality, and a lot of patience. And finally an eye
for detail to bring out that beauty in clients.
Q What is the scope for oceanographers in India?
— Lalit Puri
A Oceanography is a multidisciplinary scientific study of the sea, sea currents, rocks on the sea bed and the fish and animals that live in it.
Oceanographers work for the government, for private industry and for universities. Most openings are in organisations handling environmental conservation and protection. Industries working in the packaging, marketing or export of marine products also provide employment to oceanographers. Besides oil exploration petroleum and petrochemicals industries, the ONGC, and government bodies like the GSI and the National Institute of Oceanography, Goa, are involved in ongoing frontline research.
Since this is essentially research-oriented work, you must have an aptitude for maths. Oceanographers spend months of their time in data processing, computer programming, analysis, writing, budgeting, planning, and conferring. Also since most of the time is spent outdoors (although not necessarily at sea), the job demands physical fitness and adaptability to different work environments.
The pros: Besides the satisfaction of working in a growing profession, ocean lovers experience the exhilaration of actively doing something about conserving and protecting marine life and its environment.
The cons: Oceanography is still at a very nascent stage in India, and there is stiff competition in this line. Most research jobs require a PhD in the subject. As a fresh PG, you must be prepared to carry out routine jobs in the beginning.
Q I am doing BA in English Literature. I am keen on pursuing a career in law and journalism. Could you please tell me whether it is possible for me to pursue these courses simultaneously.
— Dilip Kishan
A As you are equally interested in law and journalism, I don’t see why you can’t pursue courses in both disciplines simultaneously. What you can do is opt for a regular course in the field that interests you most and enroll for a distance learning or part-time course in the other.
However, there’s a small hitch. If you are keen on practicing law, it’s mandatory that you enroll for a regular LLB course. While a few universities offer BGL/BAL (Bachelor of General/Academic Law) through the distance learning mode, due to statutory requirements, these courses are not recognised by the Bar Council of India.
Which means that you will not be able to practice in a court of law after doing these courses. Of course, knowledge of law will always prove useful in any field.
However, the reverse is eminently doable. While pursuing your regular LLB, you can opt for a PG dip/degree in journalism/mass communication through distance learning (and there are plenty of these available).
The only other practical problem you may face while pursuing two courses simultaneously is clashing examination dates or project deadlines. If you can comfortably balance both, then nothing like it. This way you can have your cake. And eat it too! But before you proceed, make a realistic SWOT analysis to assess your strengths and weakness. This will make for greater clarity and help you prioritise your goals.
Q I am a private contractor. Are there any courses which my team of workers could attend to improve their skills and learn modern techniques?
— Ram Nath Swarup
A Indeed there are. Realising the need for formal training in the construction sector, the Construction Industry Development Council (CIDC) set up by the Planning Commission entered into a partnership with IGNOU some years ago to conduct various open learning programmes for construction workers and artisans. These programmes (in Hindi and 5 regional languages) have been structured to impart training through audio-visual and written material while the worker is working on the site. Presently two certification are issued: Master/Trainer Craftsman Certificate for highly skilled workers and Craftsman Certificate for unskilled and semi-skilled workers. No prior qualifications are required.
While the training is offered through National Buildings Construction Corporation Ltd. in Delhi, IGNOU conducts a test and issues the certificate of competency.
Q Could you please explain the role of a Concierge in the hotel industry. I have seen a few recruitment ads for this position issued by some hotels?
— Pradeep Verma
A Although a recent entrant in the front office department of the hospitality industry, especially in India, the concierge’s role, which was sidelined due to lack of awareness, is now beginning to be valued.
A simple definition of a concierge would be that of a caretaker, a person who makes it his profession and duty to serve guests. The concierge, often termed as ‘Mr Can Do’, offers assistance in the form of travel info and arrangements, city tips, hard-to-find items or materials, errand services, medical help, etc.
— Pervin Malhotra, Director, CARING
Please send in your query, preferably on a postcard, along with your name, complete address and academic qualifications to: Editor, Query Hotline, The Tribune, Sector 29, Chandigarh-160020, or at email@example.com
1. In which state of the country is the world's largest gas-based power plant of 3,500 mw going to be set up?
2. Which was the highest remittance receiving country of the world with an amount of $15,174 million during 2002-03?
3. Name the second NASA probe which landed on Mars recently.
4. Which strain of bird flu virus Avian Influenza has caused many deaths in Asian countries in recent weeks?
5. Name the Pakistan army commander who surrendered along with 90,000 troops to the Indian forces during Bangladesh's war for independence from Pakistan in 1971.
6. Who were recently given the prestigious Borlaugh Award for outstanding contribution to agriculture and environment?
7. With which field was V.G.Jog associated?
8. Which noted playback singer, known for lending his voice to mostly patriotic and religious songs, has been selected for this year's prestigious Kavi Pradeep Samman?
9. With which discipline is Jayant Vishnu Narlikar associated?
10. Which ceremony marks the culmination of the R-Day celebrations in New Delhi?
11. What is the capital of the country Georgia?
12. Name the winner of this year's women's singles at the Australian Open tennis tournament.
13. Who won the men's singles tennis title at the Australian Open this year?
14. Which Brazilian football legend, credited with inventing the overhead kick, died recently?
15. Who was recently named 'Australian of the Year' in recognition of his contribution to sport, humanitarian causes and charity?
School address .................
Winners of quiz 199: The first prize by draw of lots goes to Priya Chhabra, 7th(Rose), Baba Farid Public School, Harindra Nagar, Faridkot. Second: Priyanka Kukreja, XI-A, Raunaq Public School, Ganaur, dist Sonepat-131101.
Third:Gopali Nayyar, 8th-B, Manav Mangal School, Sector 11, Panchkula.
Answers to quiz 199: TS Krishnamurthy; Dr Abdul Qadir Khan; Nissim Ezekiel; Madan Lal Khurana; Chenab; Persons of Indian Origin; Stem cells; England; National Highway Development Project; Popeye; Sir Creek; Chinkara;Graeme Smith & Herschelle Gibbs; Jacques Kallis; Australia.
Cash awards of Rs 400, 300 and 200 are given to the first, second and third prize winners, respectively. These are sent at the school address.
— Tarun Sharma