Ludhiana, May 30
“We had decided to short list 32 youngsters for Zee TV’s nationwide talent hunt, but in Ludhiana we had to select 39 instead of 32 participants,” said Mr Ashish Kaul, vice-president, Corporate Brand Development Group, Essel Corporate Group.
Talking to Ludhiana Tribune, he said, “after three days of intense screening by a panel of jury, tonight four talented youngsters will be selected by the process of elimination. These four participants, two girls and two boys, will go to Bollywood and be trained by renowned personalities from the film world. Finally, out of 32 participants, a girl and a boy will be lead characters in a film produced by Zee Films in which established stars like Sunny Deol, Preity Zinta and Salman Khan will also star.”
According to Mr Kaul the remaining 30 actors will be given parts in serials produced by Zee and in regional movies. “Essel has acquired Padamalya Films and many films will be made under its banner,” he added.
He said the idea behind the talent hunt was to give aspiring youngsters a platform. “In India, people either want to become cricketers or film stars. So we thought of providing a platform to youngsters by going to their cities. Initially we had planned to go to all cities but the entire process would have taken a long time. So we targeted 20 important cities of the country. Rs 200 crore is being spent on the project. After shortlisting 32 out of 80 candidates from 20 cities, we will present 15 live episodes in which two of them will be eliminated in each round,” Mr Kaul added.
Mr Kaul said Punjabis were good looking, hardworking and adventurous people. “The people of Ludhiana have lived up to their reputation of being vibrant and bright. The contest is not open for professionals and most of the participants were college students.”
