Saturday, July 10, 2004

Madonna’s magic sells

Material Girl’s T-shirts are a rage with her fans
Material Girl’s T-shirts are a rage with her fans

A Britney Spears concert T-shirt might cost $20 to 30 but despite their exorbitant price-tag Material Girl Madonna’s T’s are a hot favourite among her fans.

According to New York Post, while her black "Re-Invention Tour" tank top costs $85, a rhinestone studded T-shirt is for $119.95 on her web site.

According to Lee Tepper, co-founder of MerchDirect, a New York City music and entertainment merchandiser, "If you correlate music with fashion, Madonna would be Versace or Dolce & Gabbana.

"Eightyfive dollars is a little high, but if Madonna can get it and someone’s willing to pay for it, she’ll do it because she can." However, Madonna’s spokeswoman, Liz Rosenberg, said, "I think in the case of Madonna’s stuff, the quality is a bit better and the shirts are more creative and interesting, because she’s very good at that."

"Some were printed using a special technique, some are double-layered, some can be worn inside and outside. The price differential is based on something that an $85 shirt might have that a $35 shirt might not have," she added.

Cross of  success

Mel Gibson has been voted the most powerful celebrity
Mel Gibson has been voted the most powerful celebrity

The success of Passion of the Christ, which made Mel Gibson one of Hollywood’s biggest earners, has now helped him top the list of the world’s most powerful celebrities released by US business magazine, Forbes.

"Mel Gibson wasn’t even on it last year. But Passion of the Christ has had a huge intake of money and will probably be a record by the time the residuals come in. 

Gibson has also received huge coverage, some of it controversial, from his film," BBC quoted Steve Forbes, Editor-in-Chief of the magazine was as saying.

Gibson has replaced Jennifer Aniston from the numero uno position, who has now dropped to 17th position. The top 10 most powerful celebrities featured in the Forbes list are Mel Gibson, Tiger Woods, Oprah Winfrey, Tom Cruise, Rolling Stones, J.K. Rowling, Michael Jordan, Bruce Springsteen, Steven Spielberg, Johnny Depp. — ANI

This feature was published on June 26, 2004