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Graphic designing may be defined as “the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.” Work wise Graphic designing involves the creation of graphics and involves two components – concept and layout. The concept decides the elements that are to be used in design. A graphic designer aims to create a visually stunning impact that holds the attention of the reader/viewer. The central function of the graphic artist is designing the page: type, illustration, color, balance and so on. Graphics encompass artwork, pictures, and illustrations as well as layouts. It is about presenting arrangements of ideas and images for visual communication. Roles & responsibilities A graphic designer creates presentations styles, visualises graphic elements, creates and renders graphics, including animation, and integrates various media components. Graphic design fields range from newspaper layouts to placing reproductions in an art book to designing advertising campaigns. Graphic design is primarily done with the use of the mouse. It differs from other forms of manual design such as furniture design, architectural design, sculpture, painting, craft that does not use computers/software packages, which are not dependent on software packages for creation. As a graphic designer, you may create posters, billboards, stationery, book jackets and covers, folders, books, newspapers and tabloids, books, magazines and periodicals, business cards, logos. A graphic designer in the electronic and film media must have the ability to design and think sequentially, a feeling for sound, movement, timing and drama, along with the general graphic design skills. The ability to conceptualise is more important than sketching perfection. Job avenues Advertising agencies, design studios, publishers, corporate houses for designing websites form the major employment industries for graphic designers. The advertising industry employs graphic artists for print advertising, commercials, packaging and special promotions. In addition, advertising agencies require art directors who draw up the entire strategy for a campaign, which involves developing the concept, and designers and illustrators to create the visuals. Similarly, graphic design studio offer services such as brochure design, illustrations, photography, advertisements, annual reports etc. Graphic designers are needed by publishers of magazines, newspapers, books, journals and periodicals to design their layouts and visual representations. The greeting card industry, departmental stores, architectural firms and the audio-visual media are some of the other fields with that require design and art services. Skill set Training in technology and a certain amount of creativity are the two essential prerequisites for a graphic designer. It is essential to have a good knowledge of computer-based graphic packages. In addition, one should have the ability to learn and adapt to different graphic packages and hardware platforms. Technology has changed the face of graphic designing, making editing, layouts and designing with the help of software easier. Modifications in drawing, preview of page or design before printing, selection of color combinations, choice of effects, color corrections etc. can all be carried out with technology. Computer based graphic design creates the perfect balance between creative impulse and technical precision, allowing the artist to focus on the creative aspect, giving more and energy at hand to utilise talent and technique. Course clues For those looking to make a career in multimedia, the Multimedia Specialist Program focuses on graphics development for print and publishing and emphasises on Graphics on Web. The student learns the concepts of graphics and how to create digital graphics images with popular software. Image editing comprises the second phase in learning as students learn to edit the image with the world’s best software. In the third phase the student learns Page-layout, which is the basic of print and publishing (Desk top Publishing), again with the most popular DTP page-layout software. Having learnt the different elements of creating, editing and layout, the student goes on to specialise in advertising for print. In addition to technical skills, imagination, the ability to communicate ideas into images, attention to detail, analytical thinking and problem solving skills are the essential ingredients of a graphic artist. Placement prospects Graphic designing is applicable in a variety of areas — print media (newspapers, magazines), corporate communications (brochures, corporate identity including logo design and application), exhibition graphics, signage, TV graphics and web design. Students may be employed as animators, illustrators, art directors, layout artists, book designers, fashion illustrators etc. In the current digital age, the Internet has become one of the hottest arenas for employment and the requirement for Web Designers has increased manifold, especially in the last two years. A web graphic designer has great potential to learn and excel in the field of multimedia and animation film-making as art directors in ad agencies and film and TV production. Training in multimedia technology from a reputed institute may make all the difference in seeking lucrative career opportunities. Growth graph To begin with, one starts off as a trainee Graphic Designer, from where you move up on the ladder, depending on your creativity and grasp of the subject. The progression chart can be — Visualiser, Illustrator, Junior/Senior Graphic Designer, Assistant Art Director, Art Director, Senior Art Director, Art Editor and Creative Consultant. Money matters The approximate salary of a trainee is between Rs 3,500-Rs 5,000, a Junior Visualiser earns around Rs 7,500; a Senior Graphic Designer around Rs 12,000-Rs 15,000; an Art Director, Rs 25,000; Senior Art Director, Rs 50,000 and more; and an Art Editor around Rs 1-1.5 lakh. Let the artist in you create stunning graphics, make the world your canvas! Training talk
Animation Training School (ANTS), Bangalore Arena Multimedia Image College of Arts, Animation & Technology (Hyderabad, Chennai, Mumbai) JJ School of Arts, Mumbai Pentasoft, Chennai Workstation, Mumbai (The list is not exhaustive)
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