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Transnational media and contoured
markets
Communication of innovations IN many respects Prof. Everett M.
Rogers (1931-2004) was a pioneer and innovator in the fields of communication
science, marketing, organisational change, sociology and social psychology. His
colleagues and contemporaries point out that many ideas originated with him and
he directed many research breakthroughs even as he developed his student
collaborators by paying close attention to their intellectual and spiritual
needs. Peter Clarke says in the foreword that he recognised and fed the talent
of others. The various contributors to this tome highlight Everett Roger’s
intellectual legacy comprising innovations, communication networks,
technology
transfer, development communication and the entertainment-education strategy. Ethics incorporated Ethics is a set of principles
that underscore standards of human conduct. Every culture has its own ethics
based value-system. And, in today’s world the concept has become so
sophisticated that various social units, professions and businesses have
evolved their own codes of conduct. Here, Gupta deals with business ethics,
which recognises the need for making profits by a business organization but
cautions against adopting unfair means to do so. He also points out how it is
possible to be unethical even while observing the law. Gupta has taken care to
be lucid while explaining complex concepts. He covers the entire spectrum of
business ethics viz., profit earning, hiring of manpower, corporate social
responsibility, competition as well as activities ranging from production to
consumption in the era of globalisation. A must read for all.
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THIS book studies the development
of transnational media and its impact on the television and advertising
industries of Asia, even as it takes into account the medium’s socio-cultural
and politico-economic influences on the continent’s nation-states, and vice
versa. In order to understand the growth and development of transnational
television in Asia, Thomas relies upon qualitative as well as quantitative data
gathered from primary and secondary sources. He does not ignore the manner in
which the domestic industry in various Asian countries has responded
to the
challenges from global telecasters. Media and
marketing professionals will find
this well-researched and elucidated book very informative.
