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With bookings for Spiderman movie still going full, it seems like he has indeed cast his web on children who were eager to enjoy the hot summer ahead. And, it is not only Spiderman who is casting his web, but likes of Shrek and Captain Jack Sparrow too have planned to imitate Spiderman with both Shrek 3 and Pirates of the Caribbean III looking all set to woo the children in the coming weeks. If Hindi cinema is taken into account, Tara Rum Pum was also aimed at children and the summer vacations. "The market for films and programmes made for children is very huge. Plus, with the summer holiday, everybody wants to do their bit to make the children have fun," says Nina Elavia, vice-president, Nick India. So, what is it with these comic books-driven movies that not only attract children but grown-ups too? "I grew up reading comic books like He Man and Spiderman along with Archies. So, to see the very same characters come alive on large screen is amazing," says Shubhra Sharma, a management student. If multiplexes are to be believed, movies inspired by cartoons or comic books like Spiderman, Cars, Happy Feat have seen an equal crowd of children as well as grown-ups. "Everyone likes to go out and watch a nice movie. Children have read about it and have created an image of the characters in their mind. So, when movies based on their favourite characters hit the screens, they are all eager to find out whether their imagination would match the reel character or not," says Prathana Eashwar, Inox Multiplex, Chennai. While pointing out that children are the main reason for bringing in adults, Gautam Datta, PVR Cinemas, points out, "Children have high pestering power and moreover usually no one sends children to go and watch a movie alone. Hence, the kid has to be accompanied by someone which at times become like a complete family outing." But, then not all comic books driven or cartoon movies have done well. Movies such as Catwomen, Hulk and Phantom have not really been able to make an impact. "The reason being that Indian kids are still coming to terms with English. Hence, movies, which are high on special visual effects do well. Even Krrish, which did not have a comic hero, did well because children were able to relate to the special effects," says Datta. In some cases, movies have resulted in creation of comic book characters like in the case of Krrish, Star Wars series and Jurassic Park. Even, the alien, Jadoo stole the limelight from Hrithik Roshan in the movie Koi Mil Gaya. "Children movies are not just limited to children. Even though as a child I have never read these character comics, I still enjoy watching them," says Alice Thomas, an MA student from Hyderabad. "Children movies are always fun to watch. They do not have any elements that one might dislike in other movies," says Eashwar. So with Shrek 3 and
Pirates of the Caribbean III all set to be screened in
the coming days, not only kids but adults too would be nudging for
tickets. — PTI
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