July 14, 2007
Queen of soap city
A media tycoon before she turned 30, winner of the prestigious Ernst and Young Award at 27, this youth icon has her pulse on the viewers’ imagination and an eye on TRPs. From soaps that make her audience laugh, agonise and cry, to movies and now a serial on Pakistan television, she is constantly striving for more. Shiv Kumar profiles Ekta Kapoor, the Creative Head of Balaji Telefilms.
She could easily hav e been one of the leading ladies of Bollywood. But Ekta Kapoor chose to make her mark behind the scenes. From the glamour pages, Ekta usually graces the pink pages of most newspapers as well, as the promoter of one of the most successful media companies today.
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