Roots
Living with
memes
Deepti
The
song that all Indians grew up on, Jahan daal-daal par sone ki
chirhiya karti hai basera or the catchy ad that says ‘do
the dew’ or even the phrase ‘each one, teach one’ are all
instances of ‘memes’. A meme is any little bit of language
that is passed on from person to person, surviving the test of
time. In the world of words, the survival of the fittest is the
one convention that remains unchanged: only the fittest memes
survive forever. ‘Meme’ is originally a word from the
register of biology and it refers to ‘an element of a culture
or system of behaviour that has been passed on from one
individual to another by non-genetic means, especially by
imitation’. The word comes from the Greek language, where it
exists as mimema, meaning ‘that which is imitated’.
So, memes are word items that live on and, as the meme goes,
imitation is the best form of flattery!
A very happy
person is said to be on cloud nine. The meme ‘to be on cloud
nine’ owes its existence to the US Weather Bureau that divides
clouds into classes, numbering them for ease of reference. ‘Cloud
nine’ is the cumulonimbus cloud; the cumulus cloud that
develops to a vast height, with rounded masses of white vapour
heaped one on the other, creating fanciful shapes. In other
words, a favourite with imaginative and happy people.
Any knowledge
received straight from a person whose word cannot be doubted is
information straight from the horse’s mouth. The expression
‘straight from the horse’s mouth’ comes from the world of
horse racing. Since the age of a steed can be calculated by
examining its lower jaw, horse racing aficionados never trust
the word of the owner. The first permanent teeth appear at the
age of two and a half; at three and a half appear the second
pair; and between four and five, the third. So, when the truth
can come straight from the horse’s mouth, why turn to other
sources?
These are just two
memes, look around you and list some more: our daily discourse
is full of them.
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