In the business of glory

A soaring Sensex and the boom in Bollywood saw corporate houses and banks lining up to finance films. Though the economic downturn has caused a dip in the fortunes of tinsel town, all is not lost yet,
reports Shiv Kumar from Mumbai

NEARLY two decades ago Amitabh Bachchan was perhaps the first person who began the ‘corporatisation’ of Bollywood when he launched Amitabh Bachchan Corporation Limited with himself as the brand mascot. It turned out to be one of the most spectacular failures in India’s film history that nearly bankrupted the superstar. This setback was a major deterrent for others, who may have wanted to follow suit.

Skin is in
Radhika Bhirani
THERE was no hullabaloo when Bipasha Basu flaunted her curves in Race or Priyanka Chopra slipped into bikinis in Dostana. And Aamir Khan and John Abraham didn’t shy away from the dare-bare act either. In Bollywood, skin show is in — and it’s not causing a scandal. Minissha Lamba, who abandoned her plain Jane act with a white bikini in Kidnap, says skin show in Bollywood has now assumed a larger meaning than just its literal sense.