L U D H I A N A   S T O R I E S


Milk adulteration rampant in city
Health dept collects samples
Anshu Seth
Tribune News Service

Ludhiana, June 13
The health department has tightened its noose around dairy farmers, who indulge in adulteration following low yield of milk during summers.

The district health authorities have taken at least 20 samples of milk for testing in a week’s time. The District Health Officer said action would be taken against dairy farmers found guilty of adulterating milk under the Prevention of Food Adulteration Act.

However, the practise of milk adulteration goes unabated, particularly during summers, when the yield is less. According to sources, some dairy farmers use mixture of sodium chloride, sodium bicarbonate, vegetable oil and detergents to increase the volume and fat content of milk, while some use urea mixed with water.

Another rampant practise amongst the dairy farmers is the indiscriminate use of oxytocin, a steroid given to the cattle to increase milk yield. Prolonged use of milk laced with this steroid can show symptoms of early maturity among boys and girls.

Despite making tall claims, the department of animal husbandry and department of health have been unable to curb the menace.

Communicating on the side effects of prolonged use of oxytocin, Dr Purshottam, a veterinary officer said the hormonal imbalance caused by its use was a major cause of increasing cases of infertility among women. “It is equally harmful for pregnant animals as there are chances of abortion,” he said.

Meanwhile, the DHO said that anybody was free to contact the Civil Surgeon office pertaining to complaints against adulteration in milk.


Paddy transplantation picks up
Our Correspondent

Mandi Ahmedgarh, June 13
The paddy transplantation has picked up in the area. Groups of migrant labourers have set up their temporary camps on the outskirts of villages.

Labourers are seen busy transplanting paddy saplings in fields that had been prepared by muddling moist soil after keeping water stagnant for a few days.

Farmers of the interior parts of Sangrur and Ludhiana districts are ahead of those whose fields are situated along highways.

Observations in Ludhiana revealed that the paddy transplantation had picked up at villages situated in parts of Malwa during the last few days.

Farmers of Latala, Chhappar, Barundi, Ghungrana, Jand, Dhulkot, Khera, Maholi, Maherna, Dehliz, Jandali, Kanganwal, Baurhai Kalan, Jitwal, Sihar, Jhammatt and Butahri villages, situated away from highways, were ahead of those living in villages situated along the Ludhiana-Malerkotla road.

Many peasants from Pohir, Lehra, Dehlon, Sayan, Jagera, Kup, Sarinh, Gopalpur and Kaind were busy in muddling their fields.

Kulwant Singh of Latala village said the paddy had been transplanted in major part of his fields as he had made all preparations before the deadline fixed by the administration. “Though we had to pay extra for engaging labourers for more days, the monetary loss will be compensated by successful crop, which we expect due to timely transplantation,” said Kulwant.

Hardyal Singh Sekhon of Chhappar village said he had engaged a party of migrant labourers for transplanting paddy in his fields. But the labourers will start their work after finishing their jobs at fields of another farmer of Hargobindpura village.

Unlike earlier trend, farmers and other members of their families, including women and children, were monitoring the work being done by the labourers.



NRI kills wife, self
Tribune News Service

Ludhiana, June 13
An NRI allegedly killed his wife and later committed suicide at his residence in Jaspal Bangar here today.

The deceased have been identified as Sardool Singh (65) and his wife Paramjit Kaur (62), who had come from Vancouver, Canada.

According to the police, at around 5 am, Sardool took his .12-bore gun and fired at his wife. He later killed himself too, the police added.

They had come from Canada in May this year and were residing in their ancestral house along with their daughter Baby and son Kamal.

Investigations revealed that Sardool was an alcoholic and was in an inebriated condition last night.

DSP Harmohan Singh and SHO Gagandeep Singh reached spot. A case has been registered.



ASI ‘manhandles’ lawyer in court
Tribune News Service

Ludhiana, June 13
Discussion between two lawyers in the district courts here took an ugly turn today when it turned into a brawl.

One of the lawyers also accused Assistant Sub-Inspector Gyan Chand of manhandling him in the court.

The incident occurred at around 11 am in presence of various lawyers and Additional Chief Judicial Magistrate Jatinder Pal Singh, when advocate Sekhon was cross-examining a witness of the petitioner.

Talking to The Tribune, Sekhon alleged: “Three-four junior advocates of the other party entered the courtroom and started interrupting me in the presence of senior advocates. They told me to ask questions from the witness. Then ASI Gyan Chand came in the witness box and pulled me with my necktie and manhandled me in presence of senior advocates and Additional CJM,” Sekhon alleged.

He also demanded registration of a case against the ASI for “assaulting” him.

Meanwhile, SP City (I) Harsh Bansal said ASI Gyan Chand has been suspended and investigations were on.



Stamp Paper Scam
Police to scan papers, panic grips buyers
Kanchan Vasdev
Tribune News Service

Ludhiana, June 13
Following the disclosure of the police that it would scan all the stamp papers sold by fake stamp paper racket kingpin Ravinderpal in the past, panic has gripped the residents who bought the papers from him.

Their fears are compounded by the fact that if the stamp papers, on which their documents were registered, are found fake, not only they would lose the stamp duty paid but their documents would have no legal standing.

The very fact gives them a chill down their spine as many of them have executed sale deeds of properties worth crores on stamp papers bought from him.

The residents, who may have become stamp paper scam kingpin Ravinderpal's victims, do not even know whether the documents registered with them are on a real stamp paper or a fake one. Only an expert or a dealing hand can tell them about it.

Things have come to such a pass that they are secretly showing their deeds to several property dealers and asking them whether their stamp papers are real or not.

A real estate agent, requesting anonymity, said he had received many calls from the people, who wanted to know if he could find out the person from whom they bought a property.

‘‘It is going to be a big problem for several people. Beside paying stamp duty again, they would have to trace the sellers, from whom they bought the property. Then they would have to get the documents registered all over again. It is going to be a big headache,’’ said the agent.

He said in many cases, the sellers would want more money, otherwise they would refuse to sign. ‘‘Moreover, many sellers, who sold properties during the last two years, have died. Where would their signatures come from now,’’ he asked.

All these questions are giving anxious moments to many people. They are taking legal advice and are trying to find out the solution for their problem arisen out of this scam. ‘‘What is our fault in all this? We bought the papers from a licenced vendor. The authorities should have evolved a system to check the sale of such stamp papers,” said a resident.



Civil dispensary not in pink of health
Lovleen Bains

Doraha, June 13
The civil dispensary of Doraha, with its unsafe building, is in no better state of health than the civil hospitals and primary health centres across the district, which suffer due to one medical anomaly or the other.

Three months have passed since the principal secretary along with CMO, Ludhiana, on being “roused” by media, paid a visit to the civil dispensary with assured reforms but to no avail. Their assurance to arrange speedy funding from the government too seems to have flaked with the passing time. On the other hand the danger of dispensary’s collapse hovers on the minds of staff and patients who have no option but to get medical aid from the place.

But at the same time the situation of the building has depreciated to the extent that the patients have lately stopped visiting the place even for OPD’s. As the rainy season is round the corner, the risk of its collapse has grown all the more.

In this nearly 55-year-old building of the civil dispensary, catering to the needs of 20,000 to 25,000 persons, not only plaster is coming out but the inner rods and bars too are naked from a majority of places.

Even a small downpour is enough for the building to leak from every possible place thus displacing the staff deployed at the place. Since the doors of the dispensary are broken, the staff has to place the almirahs in order to temporarily bolt the doorway.

In the wake of such unsafe conditions, the labour class too avoids coming to the place and has to forcibly shell out money to the private doctors.

In spite of officials from the directorate having paid a visit to the place and entertained the problems of residents, no steps have been taken to improve the pitiable condition of the dispensary.

Deputy speaker Satpal Gosain too was acquainted with genuine demand of the residents but to no avail.

The residents have demanded that there is ample government land around Doraha, which can be easily used for the purpose and the civil dispensary can be easily shifted to the place.



Water usage changes with class
Tribune News Service

Ludhiana, June 13
When it comes to water consumption, a difference in usage was witnessed according to the economy class.

For this purpose, three families belonging to upper, middle and lower classes were observed for a day to know water usage in their homes.

Case I (Rich Class) - Lawyer Parminder Singh has a family of six members, comprising parents, wife and two schoolgoing kids.

He has a water tanker made up of cement of around 1,000 litre storage capacity and is filled twice a day, which means around 2,000 litres of water is consumed by his family in one day. He has a water purifier installed in kitchen for drinking purposes and a fully automatic washing machine, in which water consumption for washing clothes is more.

Although they don’t have any garden, they do have a big terrace in 250 sq yard house, which is washed at least thrice a week. The lady of the house, Jaswinder Kaur, said she filled water for drinking purposes when the water was supplied by the Municipal Corporation.

Case II (Middle Class) - Businessman Jaskaran Singh lives with his wife and two kids. Even they have water storage tanker made of cement, but it is smaller in size and stores around 500 litres of water. They generally refill water tank thrice a day, which amounts to usage of around 1,500 litres of water. They have a semi-automatic machine for washing clothes and house lady Balwinder Kaur prefers to wash clothes during morning between 5 am to 9 am or evening between 5 pm to 9 pm as the Municipal Corporation provides easy water during this time tenure. She adds that she stores drinking water in container measuring 20 litre bucket in morning only, which serves needs throughout the day. The have candle filter to clean the water.

Case III (Lower Class) - This Bengali family of Mushtaq is living in a shanty on Pakhowal Road. They do not have any water supply and house lady Momnia goes to near by tap to fill water. She has just two drums to keep water and has to get up early morning to bathe her children. She says, "I do not have any idea about water consumption, but I can assure you one thing that it is less than what those living in bungalows have," she added that her family drinks tap water directly.



Karnail Singh Nagar without power for 12 hrs
Tribune News Service

Ludhiana, June 13
Erratic power supply in Shaheed Karnail Singh Nagar, Phase II, at Pakhowal road gave no respite to the residents from soaring temperature as they remained without fans for most of the day.

Power played truant in approximately 250 houses in the area at 6.30 am on June 13 and could not be restored properly till 6 pm.

An area resident, Major Sher Singh Aulakh, perturbed over the attitude of the employees of the Punjab State Electricity Board, said, "It is rather strange that the people at complaint centres are not only reluctant to register the complaints, but are also non-compliant to give the accurate reasons behind the disrupted power supply."

Another resident of Shaheed Karnail Singh Nahar, Phase II, said the power was restored umpteen number of times, but the voltage was not stable as high voltage could damage the electrical gadgets.

The residents remained without water for most of the day as there was no power during MC water supply. Saroj, a resident, said, "As it is difficult to carry on with the routine chores during summers, but it is impossible in absence of electricity."

Area XEN Jagtar Singh said he was not aware of the problem. However, he said he would speak to the SDO concerned and get the problem redressed at the earliest.



Power board arranges 200 lakh units: Chairman
Our Correspondent

Mandi Ahmedgarh, June 13
Harinder Singh Brar, chairman, Punjab State Electricity Board, claimed that the board had made supplementary arrangement to meet an extra demand of 200 lakh units of electricity this year. Urban and rural consumers will be treated at par while applying power cuts under unavoidable circumstances, said the chairman.

Brar was talking to The Tribune after inaugurating a road at Khera village in Ludhiana district near here recently.

The road was constructed by a philanthropist family of the village.

“Though the power demand has increased substantially by 200 lakh kwh, we have made supplementary arrangements to ensure that not all categories of consumers get enough supply,” said Brar.

Brar said power plants at Talwandi Sabo, Rajpura and Gidderbaha, each with capacity of 5000 MW would start production soon.

Interacting with farmers, led by Mohinder Singh Seelon, president of the Zamhoori Kissan Sabha, and Baldev Singh Latala, SVP of the Punjab Kissan Sabha, Brar assured that no undeclared power cuts would be applied in future. Urban and rural consumers would be treated at par while deciding cuts, said Brar.

Chief engineer Bakhshis Singh Bath, Rachhpal Singh Dharamjit Singh Khera, convener, legal cell of the Congress committee, Sikandar Singh Jartoli and Surinder Kaur Khera, former chairperson Zila Parishad, were also present on the occasion.



Child Labour Act
Govt turns heat on production houses
Decides to file case against eight
Manav Ghuman
Tribune News Service

Ludhiana, June 13
Child artistes working in films, serials and advertisements are a highly exploited lot. With meager payments in return of their hard work and long working hours, these kids are not only losing out on their childhood but are also victims of child labour.

Violation of provisions of the Child Labour Act by numerous production houses is a testimony to the fact.

The production houses, which hire the child artistes, are not the lone reason for the plight of the kids.

Yashpal Kapoor, father of local child artistes Ekta (10) and Ritika (11), says, "The child artistes are grossly underpaid. They are paid just Rs 2,100 for an advertisement while a lot of time goes into rehearsals and shooting."

"Sometimes the production houses ask for security money before the shoot which ranges between Rs 50-60,000. Many times, the production houses even compel us to get portfolios of the children done from them, the price range of which varies from Rs 25-30,000," he said.

Parents, forcing their children to work against their wishes, are equally responsible for their exploitation. The attraction of the glamour world is so etched on the minds of the parents that many times, they even pay the producers to see their kids on the screen.

City-based child artiste Jaspreet (name changed) is a classic example of innocence being lost in the glamour world.

The 11-year-old girl, who has worked in numerous television serials, Punjabi as well as Hindi films, is just like any other child her age.

The only difference is that while other kids spend their after-school hours playing with friends, she is busy shooting and giving interviews even as she longs to go out and run around and play with other children.

And she is not the only one. There are hundreds of other child artistes longing to live their childhood that is being lost in the arc lights of the studios.

The children's plight has even attracted the attention of the government, which considering the state of affairs, has decided to file a case against eight production houses currently making TV shows featuring the child artistes.

These production houses will face a legal action for violating the provisions of the Child Labour Act.

The production houses that will face the heat are currently producing serials such as Balika Vadhu, Chak De Bachche, Baa, Bahoo Aur Baby, Chhota Packet Bada Dhamaka, Uttaran, Maika, Shri Krishna and Chhote Ustad.

The state labour department had taken these production houses to task for not complying with the provisions of the Child Labour Act under which the child artistes should get one-hour rest after every three hours of shooting.

If found guilty, the production houses may have to cough up Rs 10,000 in fines or face imprisonment of up to six months.



Improve handwriting in 3-6 hrs: Expert
Tribune News Service

Ludhiana, June 13
Chandigarh-based Mohan Ray, a handwriting expert, has developed an innovative system called healthy handwriting to improve ones handwriting.

According to Ray, the system can help anyone (5 to 60 years) to write legibly and purposefully with speed even under stressful conditions.

He is not only helping students but also parents and teachers to improve handwriting in just three to six hours.

Ray gives his innovation yet another name, “Magical methodology”.

Ray's healthy handwriting is not any pre-decided methodology, it is a master tool that can repair poor handwriting.

Devoted to the cause of healthy handwriting, Ray, founder of Institute of the Individuality, conducts regular classes, workshops and seminars for professionals in major cities of North India.



Machine tools exhibition from October 1
Our Correspondent

Ludhiana, June 13
The Ludhiana Machine Tools Manufacturers Association will hold an all-India-level exhibition of machine tools and allied machinery at the Bicycle R and D centre in Focal Point here from October 1 to 4.

Besides local manufacturers, several big industrial houses from different parts of the country and a few reputed companies from abroad will participate.

The decision was taken at the general body meeting of the association here on Thursday under the presidentship of Kirpal Singh Sagar. VK Janjua, director of Industries and Commerce, Punjab, was the chief guest.

Sagar said the exhibition would be organised in association with an Ahmedabad-based event management firm KD Communications and the state industries department.

During the exhibition, the association will organise seminars on various topics like advanced manufacturing technology, manufacturing of precision machine tools and general engineering to assist the local manufacturers upgrade to advanced techniques and apprise them with latest technology in the field of machine tools and allied machinery.



Battle for new pension on even after 30 yrs
Kanchan Vasdev
Tribune News Service

Ludhiana, June 13
Ajit Singh Sodhi (84), a resident of Field Ganj, got retired as a head sorter, higher selection grade-II (HSG-II) from Ludhiana Railway Mail Services, in 1983, almost three decades ago. Still he is fighting to get pension as per higher selection grade as he is getting the pension in accordance with the old grade.

He has made thousands of rounds of several government offices but despite that the pension he is getting is not in accordance with the higher selection grade.

Life is a struggle for Sodhi after retirement, as he has not been able to get his due. He has written thousands of letters to various authorities in the postal department.

He has now taken the case to pensioners’ association and is hoping of some positive results. All these years he is fighting a lone battle.

“I am getting a basic pension of Rs 725. If I were given pension as per the new grade, I would be getting Rs 750. Though it looks like a small margin but this will help me, as I will get benefits of the Central Pay Commissions also. Otherwise, I am not covered under the purview,” said Sodhi.

Sodhi was promoted to HSG-II in 1982. Later, he superannuated in 1983. But he was shocked to see that the pension was as per the old grade only. The benefits of promotion were not passed on to him after his retirement.

“I do not know how long will they take. How much time do they want now? It is almost a lifetime for me that has passed fighting,” said Ajit.

Living alone in the city, Ajit has already taken the case to the postal adalats in the past. Nobody helped him. “It is a simple logic. I should be given pension as per my new grade.



Course on animal feed ends at GADVASU
Tribune News Service

Ludhiana, June 13
Guru Angad Dev Veterinary and Animal Sciences University (GADVASU), Ludhiana, witnessed a number of activities in the field of extension programmes.

A three-day refresher training course on preparation of balanced and quality animal feed concluded on the campus. The training course was organised under the aegis of Punjab Dairy Development Board and GADVASU.

Inderjit Singh, director, Dairy Development, Punjab, was the chief guest of the concluding session. Dr OS Parmar, director, extension education, GADVASU, presided over the function.

In the concluding address, Inderjit Singh revealed that the training was a dire need for the animal feed producer as the dairy business is flourishing very speedily, owing to the stagnation in agriculture. He said the main expenditure on dairy farming was of cattle feed so it was very important that we should make feed with economical means without compromising quality.

For the renewal of licence of feed manufacturers after three years, the training would be mandatory for all, he added.

Dr Parmar said a feed manufacturer must know basics of manufacturing technology, including quality of food ingredients, storage, ration formation, standard set up of plant, machinery maintenance and unconventional feed stuffs.

Dr MPS Bakshi, head, department of animal nutrition, said, "We tried our best to provide proper information about feed manufacturing technologies to the participants."



Tips to plan career given
Tribune News Service

Ludhiana, June 13
The placement cell of Quest Infosys Regional Centre of Punjab Technical University (PTU) under the distance education programme organised a seminar on career guidance here today.

The seminar was organised at PTU Learning Centre, Quest Infosys.

A facilitator from Career Tech Consultants was given a warm welcome by centre head Navjeet Kaur, faculty members and students.

The resource person explained in detail about the career guidance, including its importance. He also mentioned that the career guidance plays an important role in an employee's work life.

The students were given tips for planning their career according to their personality, interest and skills. They were informed about the importance of corporate grooming and a brief introduction was given on the interview skills, power dressing, confidence and frequently ask questions in the interview.

Placement officer Heera Kamboj stated, "Smooth roads never make good drivers, smooth seas never make good sailors, clear skies never make good pilots, easy life never makes a strong and good person. Be strong enough to accept the challenges of life."

Academic head Sonia Sharma delivered the vote of thanks.



Incomplete MC projects discussed at meeting
Tribune News Service

Ludhiana, June 13
Mayor Hakam Singh Giaspura met Punjab Water Supply and Sewerage Board chairman Baldev Raj Chawla here today to discuss various MC projects that were hanging fire with the latter’s department.

The meeting, which was supposed to be held between technical experts of both departments, witnessed a presence of politicians from the civic body while the sewerage board had SE and XENs present, which seemed to be nothing more than a formality.

The politicians complained that pipelines, which were laid in various areas that joined Balloke Sewerage Treatment Plant, were not interconnected as a result of which the project lied non-functional till date.

They revealed that the project was given to private contractors, some of which had completed their work, while those left were working on a slow pace.

Similarly, another objection which was raised by councillors was that Rs 80 lakh was submitted to the sewerage board for laying the pipeline near under-railway line but the amount was used somewhere else.

While sewerage board officials were found to be complaining of incomplete payments by the Municipal Corporation, the politicians were witnessed giving suggestions of using money from other projects for the works, which were already underway.

Among other projects that were discussed included Ganda Nullah in the old city area.



Seminar on child labour
Our Correspondent

Jagraon, June 13
A seminar on “A world against child labour” was held here at Government Primary School in collaboration with the labour department and Punjab Legal Services Authority.

The seminar was largely attended by a team of advocates led by local BAR president Raghubir Singh Toor, Jagraon executive officer Shakti Kumar Kaushal, labour inspector Baljinder Kaur and judge Ravinder Singh presided over the seminar.

The seminar described the laws enacted against employing child labour and its consequences.

Various speakers, including Advocate Toor, SS Gindra and Vishal Sharma, said if one found guilty of employing a child below 14 years could be fined Rs 10,000 to Rs 20,000, which had to be deposited in the account of child welfare fund.



Ultrasound machine sealed, licence suspended
Our Correspondent

Raikot, June 13
The Raikot health authorities today sealed an ultrasound machine of a hospital and suspended the licence for four weeks.

District authority-cum-SMO Ugar Singh Sooch, Raikot civil hospital, informed that a woman had got her pregnancy scanned a few days back from Sandhu Hospital, Raikot.

She already had two daughters and was three-and- half-month pregnant.

When the SMO asked for the report given by the hospital, she said she was not given any report.

On checking the ultrasound scanning centre records, the details of the woman were not maintained.

The records of the scanning centre were sealed by the SMO for four weeks till further orders.



Tips to check nitrate toxicity in cattle
Tribune News Service

Ludhiana, June 13
It has been observed by scientists of the department of epidemiology and preventive veterinary medicine, Guru Angad Dev Veterinary and Animal Sciences University, GADVASU, that nitrate toxicity cases in animals had been increasing since last month.

The deaths in cattle, buffalo and goats occurred in areas like Govind Godham Gaushala, Ludhiana, Kanganwal village, Amloh, due to consumption of fodder (maize) containing excess amount of nitrate. Farmers were growing maize in large quantities by using urea for silage purpose, which was having high nitrate content. The department has analysed many fodder samples and found the nitrate content in the range of 4,678 ppm to 13,000 ppm. However, the permissible limit of the nitrate content in the fodder is 2,000 ppm. This was a matter of concern for the GADVASU and the animal husbandry department, Punjab.

Due to nitrate toxicity, the animals become off-feed, exhibit rapid, weak heartbeat with subnormal body temperature, muscular tremors, weakness and ataxia due to anoxia.

In acute poisoning mucous, membranes rapidly go brown and frequent urination was common with respiratory difficulty. The affected animals may also die suddenly without appearing ill or after a clinical course of 12 to 24 hours.

The farmers were advised to be vigilant about this problem. Urea should not be used to increase the production of fodder in the summer. Farmers were advised to test the soil samples for nitrate content before putting urea. It was common practice in Punjab to use urea in fodder to fasten the growth of fodder during the summer season due to scarcity of green fodder. It should be avoided for the safety of livestock.



Agro training from July 13
Tribune News Service

Ludhiana, June 13
A training course on "Agro-based industries for rural youth" would be organised from July 13 to July 17 in the department of processing and food engineering. The rural youth can apply for the course with a required fee of Rs 50.

The applications should reach the head, department of processing and food engineering.



Electronic advts need code of ethics: Study
Tribune News Service

Ludhiana, June 13
"Electronic advertisements require code of ethics, more trustworthiness by including correct facts and figures about the product, maintaining acceptable social standards and avoiding lucrative illustrations and exaggerated data for the consumers", as per the study conducted by Amrish Sharma, an MBA final-year student of PCTE under the guidance of Gautam Bansal, senior faculty, department of business management, Punjab College of Technical Education (PCTE), Ludhiana.

The study was conducted on Ludhiana consumers under the title "Perception regarding various electronic advertisements". A sample of 250 respondents were taken for the study, including professionals, students and housewives.

The major objectives of the study were to know the trustworthiness of facts, figures and claims made in the advertisements, to know that the advertisements are offencive to generally accepted standard of the public decency, to know the indiscriminate use of the advertising for promotion of products, which are regarded as hazardous to society and to know the ethical issues involved in celebrity endorsement.

While extending remarks on the research, Dr KNS Kang, director general, PCTE Institutes, said the advertisements were an important medium of marketing the products and building an image in the mind of consumers.

Once misled through advertisement, the consumer loses its faith in the product and the company. Thus, advertisements need to have right mix of ethics and information display. The study found that a majority of respondents, i.e. 70 per cent, like to view those advertisements, which are having humour, followed by musical and emotional appeal and celebrities. As per the study, a majority of Ludhiana residents agreed that nowadays, advertisements had become more aggressive in terms of purchasing a product.

The study has also revealed that lucrative statements and packages, lucrative illustrations and exaggerated data are the common tactics used by the advertisers to persuade the customer to buy a product.

Sixty per cent of respondents feel that critical information regarding product, quality and its features is generally misleading in electronic advertisements.

The study has revealed that a group of teenagers, followed by kids and adults, are the major societal groups, which get affected by misleading advertisements. The study also brought to notice that the advertisements focus on the personal and family feud is creating negative impact on their personal and family relations.

Further, the study revealed that a majority of the respondents, i.e. 80 per cent, are in favour that the projection of woman in advertisement is against the accepted standards, which is spoiling and degrading the image of woman in the society. So these advertisements should be stopped.

The study also found that the surrogate advertising of alcoholic and tobacco products, along with direct advertising of same products, must be banned because as per the people of Ludhiana, this type of advertisement create psychologically dangerous impact on teenagers and general public health. As per the study, people of Ludhiana are somewhat in favour of the alcoholic and tobacco brands, allowed to sponsor the major cultural and sporting events. Celebrities enforce the customer to buy the product they are endorsing. As per Ludhiana citizens, there is no harm in using the celebrity in the advertisement, but the use of celebrity should be in specific products, which do not harm the society at large. As per the study, the impact of celebrities in the advertisements of garments, food products, travel and tourism and automobiles is higher on the psyche of consumers. The study has also collected views of the respondents regarding ethical code or laws for advertising in India.

A few of them are: the advertisement should be fair enough to be watched, the law for advertising in India should be made powerful to protect the customers from the deceptive and misleading advertisements. Let there be liberalisation in advertisement industry, all critical information and conditions must be involved in the advertisement, there should be a limit with in which the company can promote its products through advertisement and competitor's product should not be degraded in order to promote one's own product. The study concluded that many women and men professionally engaged in advertising do have sensitive consciences, high ethical standards and a strong sense of responsibility.

But even for them, external pressures from the clients, who commission their work as well as from the competitive internal dynamics of their profession, can create powerful inducements to unethical behaviour that underlines the need for external structures and systems to support and encourage responsible practice in advertising and to discourage the irresponsibility. Voluntary ethical codes are one such source of support. These already exist in a number of places.



Industry expects relief from Budget
Shivani Bhakoo
Tribune News Service

Ludhiana, June 13
The newly formed government at the Centre is expected to present its maiden Budget early next month.

The local industry, reeling under the global meltdown, expects a major relief by the government this time. They feel the policy makers should watch the interests of the industry, which is balancing the economy of the country.

If the government reviewed the burden of taxes alone, it would act as a soothing balm, feel the industrialists.

Talking to the Tribune, a local industrialist, VP Chopra, said they were expecting a lot from the Central government. A better infrastructure was expected by the government for the upliftment of the industry in the region.

He said, “The UPA has always supported the industry. This time, the burden of paper work on the industry must be reduced. The taxes should be minimum as the industry has already faced major blows in recent times. Freight subsidy on export must be provided to the industry.”

Chief executive VK Goel, Vardhman Spinning and General Mills, said fringed benefit tax must be abolished at the earliest for the progress of the industry.

“The rate of interest by banks must be reduced so that small-scale industries could also grow well. To boost the exports business, the government should provide lucrative packages. Big players will venture only when better infrastructure will be created by the government at the Centre,” he said.

PD Sharma, president of Apex Chamber of Commerce and Industry, said no extra burden should be put on the industry in the times of recession.

He said the process of income tax return (which was about 30 pages at present) must be simplified.

The paper work should be reduced to minimum so that production of the industry was not hampered.

“The service tax exemption limit for central excise should be increased from present Rs 1.5 crore to Rs 2 crore. The banks are charging exorbitant rate of interest on credit, which needs to be reduced for the growth of the industry,” said Sharma.



15 trucks carrying ration flagged off
Our Correspondent

Mandi Ahmedgarh, June 13
Bimal Kumar Sharma, president of local unit of Har Har Mahadev Sewa Dal, Budhladha, flagged off 15 trucks carrying ration for langar to be organised at Bal Tal, a pilgrimage spot in Jammu and Kashmir.

Volunteers of local unit of the Bhartiya Maha Dal and Shri Ram Mandir Committee were acting under the supervision of Deepak Sharma, a social activist, who monitored the collection of food grains and other eatables from the town.

Sharma claimed that the association had been organising langar for pilgrims during Amarnath Yatra for the past 11 years.

“Besides arranging eatables, blankets and medicines, we have arranged warm water during morning hours,” informed Sharma, adding that oxygen would also be provided in case of need.



Summer camp concludes
Tribune News Service

Ludhiana, June 13
A ten-day summer camp concluded at Everest Punjab Senior Secondary School, Moti Nagar, here, today.

Various activities, like yoga, sports, martial arts, cooking classes, English speaking, computer education and cultural programmes, were organised. Students were also given training in dance and music.

Prof Harlal Singh, former director, Punjab School Education Board, presided over the function. Rajinder Sharma, president, Association of the Punjab School Education Board, highlighted the importance of yoga.



At the Crossroads
Juxtaposing greatness and littleness in human beings

Ludhiana, June 13
Generally, an ordinary person is not considered worthy of an element of greatness in him. Likewise, some sort of littleness in a great person is seldom noticed. In fact, there is greatness in littleness and littleness in greatness.

I feel that a man in the street is more compassionate and self-sacrificing than the high-ups. He safeguards his dignity as a human being and seldom compromises with his self-respect. He is always eager to hold his head high in his social circle.

The other day an impatient owner of a luxury car pushed me aside on a four-lane road. I fell down on the divider, while my legs were still under Honda Activa. My turban catapulted on to the road on the other side of the divider. Helplessness occupied my otherwise vacant mind at that moment. Suddenly, some members of the working class, perhaps daily wagers, rushed towards me to help me extract my legs from under the scooter. Someone picked up my turban, from the other side, which I hurriedly put on my head like a headgear. Thus, I recovered my identity with the help of the unknown persons. All this happened while other luxury cars zoomed past me nonchalantly. Instantly, I perceived some element of greatness in ordinary persons.

Going back to the classics, I am reminded of some persons who achieved great heights although they were ordinary human beings. Christopher Marlowe reveals in the play, “Tamburlaine the Great” that a shepherd seeks the "sweet fruition of an earthly crown." In this period of time, he is in a mood to challenge even the supremacy of the Almighty. In a little frame, so to say, great ambitions build nests. Greatness, of course, does not always lie in entertaining high ambitions and flaunting one's prowess in the field of activity. It is rather more evident when a renaissance person like Dr Faustus breaks the shackles of slavery to the medieval concepts of human life. Man's prominence in the scheme of things ultimately creates the right perspective in the universe.

The point at issue is man's ascendance, during the ages, to the great heights of invention and discovery. Some lesser mortals have been able to seek immortality in such fields as medicine, technology and jurisprudence. Like a bird, man can fly in the air and swim like a fish in the water. Nothing is impossible for him to accomplish. The great thinkers of the world were all the time conscious of their littleness as human beings but they achieved greatness by scaling intellectual heights.

On the other hand, there are innumerable examples of littleness in greatness. Achilles was a great warrior but the way he treated the dead body of Hector, the commander-in-chief of Trojan forces, showed littleness in his greatness. He used to drag, for sometime daily, Hector's corpse, face down, behind his chariot. The manner in which the English treated the last Mughal emperor Bahadur Shah Zafar after his surrender was condemnable, to say the least.

In this case the English nation's high profile was sullied. The same thing happened in the case of Shaheed Bhagat Singh and the other freedom fighters. In regard to the great Indian nation, Taslima Nasrin's dishonourable exit and subsequent clandestine entry into the country, followed by another exit, is nothing but the manifestation of shabby treatment to a damsel in distress. — NS Tasneem



Man booked for demanding dowry
Our Correspondent

Raikot, June 13
The police yesterday booked a man for seeking more dowry from his wife.

In the complaint, under the Domestic Violence Act given to the SSP, Jagraon, Gurpreet Singh Bhullar, the complainant, Mandeep Kaur of Nihal Singh Wala village near here, accused her of beating and harassing her and demanding more dowry.

Raikot SHO Gurdial Singh said she had given an application against her husband Shamsher Singh on August 11, 2007.

She had accused that her husband was greedy and was asking more dowry and compelled her to live with her parents after a year of marriage.

She was married to Gurpreet Singh of Siloani in 2005.

The inquiry was conducted by the Raikot DSP, Narinder Pal Singh, who found the allegations to be correct. After due consultation with DA legal, Jagraon SSP Gurpreet Singh Bhullar, ordered a case to be registered against the accused under Sections 498-A of the IPC.

No arrest has been made so far.



Two held for snatching
Our Correspondent

Raikot, June 13
The police arrested two snatchers from opposite Jagpal Cinema here yesterday evening.

The snatchers were identified as Harsimran Singh of Noora Mahi mohalla of Raikot and Hari Singh of Burmi village near here. The snatchers were riding on a stolen un-numbered motorcycle.

The police had recovered the motorcycle and booked the accused under Sections 25, 54 and 59 of the Arms Act. The police also recovered nine live cartridges of 7.62 caliber gun.

The police also recovered three mobile phones and five mobile phone snatchers from their possession snatched from passersby during recent times.

Raikot SHO Gurdial Singh said they were probing into the matter if they were possessing a gun also.



Katoch Shield
Patiala sail into semis
Our Sports Reporter

Ludhiana, June 13
Despite a fine and unbeaten innings of 92 runs by skipper, Ankur Kakkar, Ludhiana failed to surpass Patiala's first innings total of 262 runs and were bundled out for 221 in 63 overs in the third match in the ongoing Punjab State Inter-District Cricket Tournament for the Katoch Shield being organised by Punjab Cricket Association at Punjab Agricultural University campus ground here today.

With the victory, Patiala has secured a berth in the semifinals.

Resuming at overnight score of five for no loss, Ludhiana batsmen, except for Ankur Kakkar surrendered meekly. Hosts were tottering at 105 for nine when Ankur and Varun Verma took reins and added 116 runs for the last wicket but the pair fell short of the target.

Ankur Kakkar's patient knock of 92 runs came off 158 deliveries, laced with 10 hits over the ropes and three sixes while Varun Verma gave him fine company, faced 34 balls and stayed at the wicket for 93 minutes for his five runs. However, Ludhiana could not capitalise on their valuable partnership.

For Patiala, Mohit Mohindra captured four wickets for 33 runs while Hardavinder Singh scalped three victims for 63 runs. Rajwinder Golu claimed one for 19, Ankur Jand grabbed one for 23 and Sarabjit Singh Laddi took one for 62 to enable Patiala to score 45-run victory and advance into the last four stage.



138 attend cricket trials
Our Sports Reporter

Ludhiana, June 13
Trials conducted by the Ludhiana District Cricket Association (LDCA) to select the Ludhiana probables (u-19) at the Punjab Agricultural University grounds here today received an overwhelming response as 138 aspirants turned up to attend the trials.

A three-member selection panel of the LDCA with Chaman Lal Malhotra, Naresh Marwaha and Pawan Pandey supervised the aspirants during the trials.

The selected probables will attend a coaching cum training camp prior to the final selection of the district squad for the Punjab State Inter-District Cricket Tournament (u-19) for the Dhruve Pandove Trophy to be organised by the Punjab Cricket Association at different venues across the state from June 25.



Pranav basks in glory
Our Sports Reporter

Ludhiana, June 13
The word success seems to be synonymous with Pranav Chopra who goes on wrapping up titles in the national badminton tournaments.

Pranav, a trainee of the Ludhiana Badminton Academy (LBA), being run here at the Shastri Hall near Guru Nanak Stadium, is unstoppable and continues to reaffirm his class in the doubles as well as mixed doubles categories, according to a press note issued by the LBA, here today.

Pranav, being sponsored by Air India, has won double crown in the Junior National Ranking Tournament held at Ernakulam. Pairing with Sai Praneeth of Andhra Pradesh overpowered their opponents Nand Gopal and Naveen Kumar both from Andhra.

They faced resistence in the first set before wrapping it up 21-15. However, in the second set, Pranav and Sai pipped their rivals quite easily 21-8 and registered 2-0 win to clinch the title.

Later, in the mixed doubles section, Pranav, in association with Prajakta Sawant (Maharashtra) quelled a strong challenge put up by Nand Gopal and Megha (Kerala) whom they prevailed over 21-8, 18-21 and 21-15.

Pranav, Prajakta Sawant and Sai Praneeth have been representing India in the junior category for the last three years. They have represented the nation in the Youth Common Wealth Games, Junior World Championship and International Badminton Tournament at Berlin.

These upcoming shuttlers won the mixed doubles and doubles titles in the Krishna Khaitan Junior National Ranking Selection Tournament held at Chennai early this week.

They will be playing another National Ranking Tournament at Bangalore next week. Taking into consideration Pranav's outstanding performance during the last two years, Air India has promoted him in the senior category.

The office bearers of the LBA have congratulated Pranav on his continuous success. Pranav will be felicitated when he returns to Ludhiana, added honorary secretary, LBA, Anupam Kumaria.



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