Chetan Bhagat has 3 Idiots to promote his
novel cause. But other new-age writers have
to employ many a ploy — from tweets to thematic discourse — to market their books, writes Chetna Keer Banerjee

CHETAN BHAGAT may have made his millions riding on the reel and real success of his earlier novel (Five Point Someone adapted into 3 Idiots), but not every young author hits the jackpot. There’s much marketing savvy and strategy that new writers have to employ to push their plot.

Meenakshi Reddy Madhavan moved from writing a blog to a book with You Are Here
I AM HERE: Meenakshi Reddy Madhavan moved from writing a blog to a book with You Are Here

Liberation a Tibetan view
Glenn H. Mullin and Thomas L. Kelly's The Tibetan Book of the Dead, which is an expedition into the mystical bardo art, is a priceless legacy, writes Amar Chandel
HE concept of life, death, after-death state and transmigration of the soul is well delineated in many Asian cultures. It is particularly strong in Tibetan Buddhism. The text which is central to this belief is the Bardo Todol, or Tibetan Book of Liberation in the Bardo.

Fight for simple rights
Women of the Lalgarh block in West Bengal have taken to violence. They are demanding the basic necessities of life — potable water and education for their children. The presence of Maoists in the region has made matters worse, writes Soma Mitra
NCE a decrepit block of West Bengal, Lalgarh in west Midnapore district has turned into a battlefield. Over the last few months, hundreds of women have taken to the streets, shouting slogans as they march in processions of protest.

Polish your body
A body polish is a popular treatment that exfoliates and hydrates your skin, leaving it smooth and soft, says Rajeshwari Mishra
NE type of beautification that has caught on in the recent years is that of polishing your body. Yes, the body, too, needs to be polished like our personality. It is a holistic treatment with aromatic oils to make you relaxed and beautiful. A body polish is a popular body treatment that exfoliates and hydrates your skin, leaving it smooth and soft.

A beach of faith
Gokarna is full of contrasts as faith and leisure converge in this temple town that is also a holiday destination by the sea, writes Sumitra Senapaty
MOST of the time, the inability to switch off is a good thing. It means you get things done. Occasionally, however, it’s a nuisance. Because there are times in life when it is important to do nothing. 

Bird watch
Alister Doyle
SCIENTISTS have found a new species of bird in Borneo, the "spectacled flowerpecker", and expressed the hope that the discovery would help spur conservation of the island’s threatened forests.

End of a defining decade on TV
S one stands on the cusp of end and beginning of a new decade, in a country where TV is promised as an election sop and its health minister terms it as a contraceptive, one better believes that size does not matter.

The sucker punch
Innovation is the name of the game as Bollywood devises aggressively gimmicky ways of promoting its products. Following the runaway success of 3 Idiots, brace up for more, says Saibal Chatterjee
N the course of the promotion of his latest film, Chance Pe Dance, Shahid Kapur reiterated a home truth that new-millennium Bollywood has quickly internalised. "In the making of a film, you have to be innovative," the actor said.

Jurassic Park set to return
inosaurs are set to roam the big screen once again with Hollywood bosses planning to bring a second trilogy of the hit sci-fi franchise Jurassic Park is set for a return on the big screen.


TELEVISIONEye in the sky

HOLLYWOOD HUES: Holiday in Barcelona
by Ervell E. Menezes

Food talk: Arbi all the way
by Pushpesh Pant

Banks must comply with RBI directives
by Pushpa Girimaji

by David Bird

ULTA PULTA: Return of the medal
by Jaspal Bhatti


Media under the scanner
Reviewed by Sarbjit Dhaliwal
Troubled Reflections: Reporting Violence — Media’s Symbiotic Relationship with Violence, Ethnic Violence, Terrorism and War
By Gobind Thukral.
Indian Institute of Advanced Studies, Shimla.
Pages 214. Rs 495.

Books received: english

A peep into woman’s psyche
Reviewed by Aradhika Sharma
Love from the Sidelines
By Mayank Anand.
Frog Books.
Pages 347. Rs 350.

Spooky tales of yore
Reviewed by Amarinder Sandhu
The Phantom Rickshaw and other Eerie Tales
By Rudyard Kipling.
Pages 170. Rs 199.

Journey inwards
Reviewed by Ashok Kumar Yadav
Maya: A Novel
By Dr Ruby Gupta. 
Pilgrims Publishing.
Pages 272. Rs 350.

Window to cybernetics
Reviewed by Akshay Kumar
Cyburbia: The Dangerous Idea that’s Changing how we Live and who we are
By James Harkin.
Little, Brown, London.
Pages 274. Rs 495.

The monk who told things literary
Reviewed by Humra Quraishi
The Sun Will Rise Again: Selected Poems 
by Acharya Mahaprajna 
Translated by Sudhamahi Regunathan. 
Pages 97. Rs 250.

Urdu book review
A poet for all reasons
Amar Nath Wadehra
by Kashmiri Lal Zakir.
Edited by Mahender Pratap Chand
Educational Publishing House.
Pages 160. Rs 140

Mask mystique
Navneet Kaur
Masks are an integral part of the mukh-bhaona performances of Majuli Island in Assam
AJULI Island is one of the most wonderful places God created on the earth. It is the world’s largest river island in the Assam state of India. It came into the prominence in the 16th century with Sankaradeva propagating a new form of Vaishnavism. Sankaradeva’s Vaishnavism was simpler and less ritualistic than the Hindu religion. It was rooted in faith and prayer.

Loser’s lament
Madhusree Chatterjee
ailure stays with everyone and is a wonderful subject to write about, says newspaper editor and novelist Soumya Bhattacharya, whose new novel If I Could Tell You has just hit the stands.