Chetan Bhagat has
3 Idiots to promote his
novel cause. But other new-age writers have
to employ many a ploy — from tweets to thematic discourse — to market their books, writes
Chetna Keer Banerjee
BHAGAT may have made his millions riding on the reel and real
success of his earlier novel (Five Point Someone adapted
into 3 Idiots), but not every young author hits the
jackpot. There’s much marketing savvy and strategy that new
writers have to employ to push their plot.
I AM HERE: Meenakshi Reddy Madhavan moved from writing a blog to a book with
You Are Here
a Tibetan view
Glenn H. Mullin and Thomas L.
Kelly's The Tibetan Book of the Dead, which is an expedition into the
mystical bardo art, is a priceless legacy, writes Amar
concept of life, death, after-death state and transmigration of the
soul is well delineated in many Asian cultures. It is particularly
strong in Tibetan Buddhism. The text which is central to this belief
is the Bardo Todol, or Tibetan Book of Liberation in the Bardo.
for simple rights
Women of the Lalgarh block in
West Bengal have taken to violence. They are demanding the basic
necessities of life — potable water and education for their
children. The presence of Maoists in the region has made matters
worse, writes Soma Mitra
a decrepit block of West Bengal, Lalgarh in west Midnapore
district has turned into a battlefield. Over the last few months,
hundreds of women have taken to the streets, shouting slogans as they
march in processions of protest.
A body polish is a popular
treatment that exfoliates and hydrates your skin, leaving it smooth
and soft, says Rajeshwari Mishra
type of beautification that has caught on in the recent years is that
of polishing your body. Yes, the body, too, needs to be polished like
our personality. It is a holistic treatment with aromatic oils to make
you relaxed and beautiful. A body polish is a popular body treatment
that exfoliates and hydrates your skin, leaving it smooth and soft.
A beach of faith
Gokarna is full of contrasts as faith and leisure converge in this temple town that is also a holiday
destination by the sea, writes Sumitra Senapaty
of the time, the inability to switch off is a good thing. It means you
get things done. Occasionally, however, it’s a nuisance. Because
there are times in life when it is important to do nothing.
have found a new species of bird in Borneo, the "spectacled
flowerpecker", and expressed the hope that the discovery would
help spur conservation of the island’s threatened forests.
of a defining decade on TV
one stands on the cusp of end and beginning of a new decade, in a
country where TV is promised as an election sop and its health
minister terms it as a contraceptive, one better believes that size
does not matter.
Innovation is the name of the
game as Bollywood devises aggressively gimmicky ways of promoting its
products. Following the runaway success of 3 Idiots, brace up
for more, says Saibal Chatterjee
the course of the promotion of his latest film, Chance Pe Dance,
Shahid Kapur reiterated a home truth that new-millennium Bollywood has
quickly internalised. "In the making of a film, you have to be
innovative," the actor said.
set to return
are set to roam the big screen once again with Hollywood bosses
planning to bring a second trilogy of the hit sci-fi franchise Jurassic
Park is set for a return on the big screen.