| TELEPROMPT
 Sania, Shoaib all over
 Mannika
                Chopra
 
 THE hot topic of
                discussion on the various channels this week has been the
                ensuing Sania Mirza-Shoaib Malik wedding, and the claims of
                Hyderabad-based Ayesha Siddiqui, who has been saying that the
                Pakistani cricketer had married her 10 years earlier. TV news
                has been overdosing on the impending wedding scheduled for
                mid-April, often at the cost of other legitimate news spots. Too
                much, too much, the couch potatoes groaned collectively, as they
                watched yet another frame of Sania and Shoaib addressing the
                press, countering the allegations of a bespectacled Ayesha, who
                was always heard but never seen live on TV. A wholesome Ayesha
                (seen in still shots), supported by friends and family and a
                sympathetic media, stuck to her guns and said that Shoaib not
                only married her but she even became pregnant. Unfortunately,
                she had a miscarriage. Of course, some channels apparently didn’t
                know the difference between a miscarriage and an abortion, but
                these were piffling details in the on-going saga of the great
                wedding scandal. Suddenly, primetime news began looking like a
                cross between E News and ESPN with assorted Pakistani cricketers
                giving their views on the matter and repeated loops of Shoaib
                Malik accepting congratulations on his ‘earlier’ wedding at
                an international cricket match venue. 
                  
                    |  The Sania-Shoaib episode has the elements of a great media story
                      of love and betrayal
 |  If smart people
                wanted a haven from hard political news, this was the week. But
                if you were addicted to stupidity, well, then you should have
                watched India TV which, against the backdrop of Amar Chitra
                Katha-type lurid graphics, posed 40 questions that the
                police in Hyderabad asked Shoaib. Apparently, the Siddiqui
                family had pressed criminal charges against Malik, resulting in
                this Q and A approach on India TV. Headline News
                aired us some sneaky shots taken though a half-closed door of
                the couple dancing. Back in the studio anchor Rahul Kanwar
                interviewed a completely clueless Sanna Bhambri. The
                not-so-famous tennis player said many, many times she didn’t
                know what was going on and wondered how could Sania look so
                happy and dance when such serious charges were being levelled
                against her fianc`E9 (Question: Why get specialists who have
                nothing special to say?). Even staid old DD News started of with
                the Sania-Shoaib nuptials on the day there had been a blast at
                the American consulate in Peshawar, killing 40 people. Earlier on in an
                exclusive footage, which was used, and surprise credited by
                other channels, Star News caught the couple in the verandah of
                Sania’s home. Shocking! Proving the exception to the rule,
                NDTV 24X7 preferred to focus on the Food Security Bill, and
                later the Right to Education. So was TV, yet again, in danger of
                losing it? As Sagarika Ghoshe said in a perceptive discussion on
                CNN-IBN’s Face the Nation on privacy and public lives,
                the story had all the elements of a great media story — love,
                betrayal woven into potentially the most famous Indo-Pak
                wedding. So why shouldn’t
                the media go in overdrive? Besides, the Indo-Pak coverage of the
                event propelled this routine celeb scandal story on to another
                level. Being a Pakistani, Malik may have been consciously, or
                unconsciously, painted as a duplicitous villain by the Indian
                media. Interestingly, in Pakistan itself Ayesha was garnering
                most of the public and media sympathy. lt took reality show
                anchor Minnie Mathur and Zeenat Shaukat Ali, an Islamic scholar
                from Mumbai, to spell it out. The excessive coverage of this tamasha
                was out of focus, unnecessary and 10 days before a 24-year-old’s
                wedding, a tad distasteful. But long before
                her first engagement to childhood friend Sohrab, and its
                subsequent termination, and now her second betrothal, Sania has
                never been far away from the headlines. As a young,
                good-looking, promising tennis player — a promise which she
                has never fulfilled — she has been the subject of intense
                media scrutiny. Supremely articulate and with a noticeable
                sartorial sense — short skirts and large hoop earrings — she
                always had guaranteed celebrity status despite the fact that she
                has been winning fewer and fewer tennis matches. Like politicians,
                celebrities need to be noticed by the public to stay in office
                and retain their celeb status. And Sania has always been
                noticed. So, for her to revolt against the presence of cameras,
                and tell the media to calm down, is somewhat misplaced. But it
                is equally misplaced for TV to pre-judge a situation, arm itself
                with inadequate research and present rumour and innuendo as fact
                and indulge in a quantum of coverage, which is completely
                disproportionate to the news worthiness of a story.
               |