From jeans to pyjama-jeans

THERE is something new this season that would make you dump all your regular pants. It is called pyjama-jeans, a sweatpant jean hybrid, whose infomercial has racked up more than 500,000 views on YouTube. According to Pajama Jeans. com, this comfortable wear is made with "DormiSoft" fabric, a propriety blend of cotton and spandex.

The bottom-coverers set themselves apart from their drawstring-waist, elastic-cuffs cousin with contrast stitching and rivets that make them "look like they were made by some European designer," reports ABC News.

Pyjama-jeans also come with a mantra. "So amazingly comfortable, you will want to sleep in them! It is the next level of lazy fashion. It is taking that velvet sweatsuit to the umpteenth degree. I mean, really, are we just that lazy that we can't wear jeans anymore?" said Phillip Bloch, a stylist and author of The Shopping Diet.

According to a market research firm, the NPD Group, active wear, which includes leggings and sweatpants, that look like jeans and, therefore, pyjama-jeans, is a $ 25 billion business in the U.S.

"The American consumer has become so casual that, and I am not joking about this, the only way to get more comfortable is to wear pyjamas to work," said Marshal Cohen, NPD's chief industry analyst. ANI





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