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        Return of the e-warriors  
   
         
        PACESETTER Sairee Chahal  
         
 
 
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        Return of the e-warriors 
 
 Three
 
  decades after their apparent demise, video games have been re-incarnated. Earlier, it was the video parlours, then came the gaming consoles; today it is the hand-held smartphones, tablets, phablets and many other portable electronic devices which have built-in screens and speakers and are powered by the internet.  Electronic gizmos like iPads, Kindles, Lumias, Xperias and other mobile devices are holding sway not just over urban teenagers but many young executives who can be seen playing games on their touch screens. With the boom in the sales of smartphones and tablets and the emergence of local game developers like Reliance Games, Madrat Gaming, Bash Gaming, 7Seas Entertainment, Gameshastra, Milestone and others, India’s nascent hand-held gaming industry is poised for a vertical growth trajectory having already seen its business double in the past five years.  Most of these leading video game makers are scrambling to adapt to digital technologies even as tens of millions of people now play games on the iOS platform (operating system for Apple devices like iPhones and iPads), Android (Google operating system for Samsung, Sony, LG, Motorola, HTC and many others), NOS (Nokia), BOS (Blackberry) and Windows.  Amit Vohra, 24-year-old Gurgaon-based software engineer, spends most of his free time on his mobile screen. He is a games junkie and has successfully broken the code for his favourite game Delta Force.  Apart from working professionals like Amit, a large number of schoolchildren are seriously into video games like Phantasy Star, Chu Chu Rocket, Spitball Sparky, Virtual Fighter and Crazy Cars on iPhone 4 and Nokia Lumia. 
    Smartphones and tablets
   
   Though the digital generation is marching ahead with hand-held devices, the video game parlours still exist in smaller towns where an estimated 10 million Indians spend well over Rs 90 crore every year. Add to these the two million-odd consoles and that makes video games a versatile industry where the old (as in parlours and consoles) is giving way to new in the form of smartphones and tablets. At around Rs 800 crore, the Indian gaming industry is less than one per cent of the global turnover, but it is being buffeted by winds of change with the introduction of high-end mobile phones and tablets and is likely to touch a figure of Rs 3,500 crore by the end of 2015. Almost 80 per cent of this business is still coming from big cities, but soon the gaming industry may penetrate into small towns and villages even as the sale of smart electronic devices registers an year-on-year hike in rural and semi-urban areas.  Interestingly, at present a majority of the business comes from push-based games where the consumer has to pay upfront to download a game. However, industry experts say that this segment is already declining and is being fast replaced by the freemium model where games can be downloaded free but gamers would have to pay for value-added services inside the game. 
    Top-grossing games
   
   Some of the world’s leading games successfully use this clever marketing strategy to rake in millions. Candy Crush Saga, rated as one of the most popular and top grossing games, has over 400 levels. Though this addictive puzzle adventure is free to download and play but once you are hooked, more advanced stages will require payment. American blogger Ashley Feinberg describing her experience of playing this game, writes, “I became a slave to the unstoppable force of Candy Crushing micropayments. It didn't even feel like I was spending money. Most of it was spent on new lives when I would get in the zone and couldn't accept the defeat.” There are a number of similar free-to-play games with micro-transactions which include Plant Vs Zombies, Littlest Pet Shop, Star Wars, the Old Republic and thousands more, that require players to shell out real money for in-game content.  However, these micro-transaction games have been facing resistance in India from an unlikely source — the average Indian’s reluctance to use his or her credit or debit card for online transactions. This is a challenge that Indian game developers are facing but they are confident that once credit and debit cards become more secure, gamers will shed their inhibition of sharing their details online.
    New gaming software
   
   Once these small hindrances are out of the way then there is nothing stopping the Indian gaming industry. That’s because with the advancement of technology there’s a boom in software and it is now available on the latest digital hand-held platforms. New gaming sites are launched every month.  Reliance Games, the country’s leading developer of mobile games, introduces between eight to 10 games every year. Its success can be gauged from the fact that its recent smartphone game World Robot Boxing both on iOS and Android platforms had 2.5 million downloads in its very first month of release.  Bingo Bash by Bash Gaming has become the world’s leading bingo game with more than a 1.5 million users. Since it can operate across platforms, gamers can play with each other across iPhones, iPads and Android. Little wonder then that the company, owned by two Bangalore-based brothers Sumit and Vikas Gupta, expects to post revenues of $55 million (around Rs 330 crore) this year.  Another big success story is that of Madrat Games created by three IIT graduates. It is a pioneer in learning games and has to its credit, the world’s first Hindi game called Aksharit (Hindi version of Scrabble) that has reached 3,000 schools and is being used by more than 300,000 children. Its younger version, Junior Aksharit helps children above the age of four learn Hindi in a fun way. Nokia, Intel and Google have partnered with the company to launch the digital versions of Aksharit.  Though some cynics say that renewed interest in games will die down as it had earlier on in the 1980s, but a majority of the industry insiders are confident. And so are the gamers. Anyone who had played Space Invaders or Asteroids in their earlier avatar in a gaming parlour would surely love to have a go at them again on their smartphones.  In the second coming of these games, adults are as keen about the games as kids. That’s because many of these games require high-end smartphones and tablets. That is why the world’s biggest developers are launching an array of games like those based on Hollywood and Bollywood movies and on sports like soccer, golf, F-1 racing and snooker as well as management games, brain teasers and problem-solving to all-time favourite kiddie games.  But no matter, in whatever fashion the games become popular, the wave of colours, shapes and sounds have started to bedazzle Indians even as the craze for hand-held digital devices sweeps the country.  
    
         
   Games people play
         In the digital age, electioneering is no longer just about fiery speeches, posters and face masks. It is also about fighting political opponents on touch-screens of smartphones. Games and apps developers are helping two prominent politicians break new ground by taking the battle for the ballot into the virtual world. After a China-based company launched an Android phone called Smart Namo named after the BJP prime ministerial candidate Narendra Modi, an American games and apps developer Dexati Mobile Entertainment has released a game called Modi Run which can be played on mobiles with Android 2.2 or higher. Akin to Temple Run, the game which can be downloaded free, urges players to help Modi run through states like Gujarat, Maharashtra, Uttaranchal, Rajasthan, Kerala, Karnataka, Andhra Pradesh, Bihar, Uttar Pradesh, Tamil Nadu, Assam and Madhya Pradesh and gather votes to win the election and become the Prime Minister of India. In Aam Aadmi Runner, launched by Indian games and apps developer Greedygame Media, players are encouraged to help activist-turned-politician Arvind Kejriwalof the Aam Admi Party to navigate the streets of Delhi wielding a broom. Though both the apps and not endorsed by the respective candidates or parties, it is a sign of times that they are finding phenomenonal support by followers of both the parties. | |||||||
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 Ringing back memories A
   
 few months ago when the curtains came down on the telegram service in India, a crucial part of the communication mode of the 19th and 20th century was consigned to history. It was double deja vu for old-timers who had earlier witnessed a similar death of the classic telephone at the hands of the mobile phone. Today, in the wireless world of smartphones, tablets, Twitter and Facebook, the iconic black telephone may be gradually disappearing from homes and offices in big cities but it has earned its rightful place in the annals of nostalgia. It is even attracting investor interest because it has a cult classic status owing to its period looks.
  Sought-after antiques
   
   As in the case of stamps and coins, a passionate fan following is emerging for antique phones as well. There is a great demand for the black bakelite phones from the 1940s and 1950s that represented a golden era in telephone design. However, even relatively newer phones from the 1960s and the 1970s are now becoming sought-after antiques and commanding premium prices. Hardcore aficionados know the true value of old phones which they cherish for a lifetime and pass on to future generations. Perhaps, this is what makes these such coveted items of memorabilia. For collectors, it can be a pursuit that can take years of painstaking patience, time, and sometimes money, yet the value and pleasure remain forever. Such is the following for vintage phones that there is an Antique Telephone Collectors Association in America with thousands of followers from all parts of the world. There is also a Telephone Collectors International, which is an international organisation of hobbyists and historians. They are helping to preserve the history of the telecommunications industry through the collection of telephones and telephone-related material. England’s Telecommunications Heritage Group, too, is involved in similar activities. In these associations, members exchange information about old phones, which are also traded and exchanged.
  Restoring old phones
   
   In countries like America and England, there are numerous outlets devoted to restoring and selling antique, vintage and classic telephones that have been completely restored and are ready to work on modern phone lines. In cases where some internet-based VOIP providers do not support rotary dialling, they even sell rotary-to-tone converters that will allow a vintage phone to operate on modern phone lines. Interestingly, even as the demand for genuine antique phones is on the rise in various countries, it has also spawned an industry of replicas. The reason for this is the collectors’ desire to have old style working models of antique phones. Since many are beyond restoration because of the non-availability of spare parts, the replica market is booming. Leading websites like www.ebay.com and www.amazon.com and dedicated sites like  www.oldphoneworks.com, www.customphones.com and many others have large varieties of vintage phone replicas. Some of these reproductions are of phones that were in use over a century ago. You can get lookalikes of early 20th century phones like the 1907 wooden wall phone, the 1921 candlestick phone, or even the 1928 Antique Rotary Western Electric Telephone. There is also great demand for phones of the 1950s and 1960s decades led by the black bakelite classic phone, Ericofone, Trimline phone, Retro Princess phone and the cordless phones of the 1970s. Websites sell replicas ranging in price of around Rs 3,000 for a desk phone circa 1937 to Rs 4,500 for an ornate Paramount vintage style phone by Ericsson dating back to 1892 and made of brass, iron and ebony. There are also buyers for the 1950s coin-operated public telephones which are used for ornamental purposes in drawing rooms.
  Decorative appeal
   
   Though all these phones work on modern telephone lines but they are used more for their decorative appeal than for any communicative needs. Replicas of vintage phones are reproduced in mint condition and usually become the centrepiece of a living room and usually are great conversation starters. However, if there is a thriving replica market there is also a burgeoning demand for genuine antique phones. A number of companies and online retail stores sell real vintage phones many of which can be bought between Rs 8,000 and Rs 2 lakh depending upon the date of manufacturing and also the condition of the telephone. Obviously those in mint and workable conditions will fetch a far bigger price than those that are bought just for their vintage appeal. Not many know that a number of the early-day mobile phones too fetch a decent price in auctions. Reproductions of the vintage Motorola Brick Cell and flip-open mobiles of the late 1980s sell like hotcakes on all major online retail stores at prices ranging between $25 and $100 (between Rs 1,500 and Rs 6,000) a piece. Even though they do not have much of a utility in today’s digital world they form a part of a serious collector’s portfolio and come up in important auctions. If you too have the flair for the dramatic bring home a replica of the classic Wood Cradle Phone with clock available on many online stores for around Rs. 3,300. It is worth its weight in gold because of its fine craftsmanship. It will add class to your decor and make it your pride and the neighbour's envy!  
   
         
        EIFFEL TOWER SKELETON DESK TELEPHONE
   
   Price:
        Rs 90,000
   
         
        TRIMLINE ROTARY PHONE
   
   Price:
  Rs 4,000
   
         
        SOUTHERN BELL CIRCULAR PHONE
   
   Price:
  Rs 17,400
   
         
        VINTAGE ERICOPHONE
   
   Price:
  Rs 13,500
   
   
   While this beautiful recreation of the 1920’s Crosley Country kitchen wall phone has the charm of the classic original, it is also a perfectly workable phone. It features a crank handle that actually turns. It even includes a compartment, volume controls for ringer and hold-and-speaker phone
        features. Price: Rs 5,400
   
         Price:
  Rs 4,500
   
   
   This nostalgic style table phone is a charming reproduction of a mantel clock and phone with modern features. The mahogany colour wooden base has a touch tone dial. It also has a redial facility, flash button and a ringer volume switch. Its wood base is complemented by the antique brass receiver. Price:
  Rs 3,300
   
         
        RETRO CARRINGTON PUSH BUTTON PHONE
   
   Price:
  Rs 3,500
   
         
        LOBBY DESK TELEPHONE CHROME
   
   Price:
  Rs 6,000
   
         
        ANTIQUE ROTARY WESTERN ELECTRIC TELEPHONE
   
   Price: 22,500
   
         
        BLACK BAKELITE DIAL TELEPHONE
   
   Price:
  Rs 12,000
   
         
        TRIM PHONE
   
    
         This black American diner style telephone from the Wild and Wolf classic collection can be mounted on the wall to add a 1950s feel to the home. The phone was first introduced in the 1950s and remained virtually unchanged until 1965. It features pushbutton technology with authentic rotary look. Price:
  Rs 6,000
   
         
        BLACK GPO SERIES WALL TELEPHONE
   
   Price: Rs 27,000
   
   
   This reproduction of the Paramount wooden wall telephone of 1907 vintage can be a great addition to any room. Available on www.ebay.com, it is made to exact specifications. It has hinged compartment for pens and notepads,
        a classic felted handset cord, push button dialling in a rotary fashion and volume control. | |||||||
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 | She makes it easy for women to work Sairee Chahal’s Fleximoms provides options to women who are unable to work full time due to familial compulsions Swati Rai delhi-based Sairee Chahal, 37, founder-CEO of one of its
        kind portal called Fleximoms, provides flexible work options for the
        corporate world. It is a boon for women professionals managing myriad
        roles who wish to explore work-smart options. With around a 100 thousand
        subscribers, Fleximoms is India's largest platform that connects
        companies that value women and their familial commitments. Fleximoms was
        set up in April 2011. Now it is the largest community for women in India
        who get a plethora of professionally curated jobs to suit flexible work
        dynamics. Sairee, literally means “One that belongs to Syria,”
        owing to her birth in that country. But she is very much Indian and is
        the brains behind this unique business model that she chooses to call
        “a start-up with a business objective that creates a social impact.”
        An M.Phil in Russian from JNU, she did not opt for academics. Sairee
        says, “I have always found it difficult to fit into cardboard boxes of
        set expectations and so I started young and was ready to explore
        early.” In 1999, Sairee started a company called Newslink Services,
        which was the world’s first newspaper for mariners. “The idea was to
        cater to the crew of 15-20 different nationalities on board in any ship
        at a time. It was a novel concept with our stringers and wires spread
        all across the world. We developed it into an organisation with over a
        100 employees.” Later, Chahal did a stint with the CII in Delhi and
        later at Heidricks and Struggles, the Chicago-based leadership firm. In
        2007, along with a partner, she set up India’s first general
        management consulting firm focusing on small and medium businesses.
         She says, “The seeds of Fleximom were sown while working in that
        firm. It was a response to a growing need.” She received over a 100
        resumes for jobs from well-qualified, deserving women. Sairee noticed
        this trend. “One look around and one sees a host of talented,
        qualified women whose talented is underutilised.”Fleximoms offers
        community mentorship advice, career resources and the much-appreciated
        “Sheroes Summit,” held annually at select cities. On this platform,
        business heads, leaders and entrepreneurs, irrespective of their gender,
        come together to discuss career-related queries of women participants.
        Fleximoms, says Sairee, has already “changed the conversation of women
        in the workforce.” She adds, “We have been successful in
        mainstreaming the issue of women workforce and its sorry numbers in
        everyday dialogue.” Quiz her about the future of work flex options for
        women and her venture, she says, “I see my association with Fleximoms
        as a continuous journey and that’s great because if there is no
        challenge in a task one loses interest. What’s interesting is that we
        do have many stay-at-home dads and men on a sabbatical approaching us
        which is a heartening sign!” Mother of a seven-year-old, she herself
        has to juggle work and home. She plans to continue with the same
        momentum, fine-tuning processes and aims at reaching out to more and
        more women and to men. Though, she is clearly not up for a change of
        name of the company in order to to include ‘dads’ in it; perhaps
        therein lies the challenge!  
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        A HOTEL TO CHILL IN
   
  Prices
   start at Rs 30,000 ($500) for a basic snowroom
   
         
        INDOOR ROCK CLIMBING
   
    
         
        PENMANSHIP
   
    
         
        OPEN SESAME
   
   Price:
  Rs 3,600 ($60)
   
         
        BUGGY FIT FOR A ROYAL CHILD
   
     
         
        LONDON SKYLINE IN CRYSTAL
   
    
         
        RUNAWAY WALLET
   
    
         
        WONDER TABLET
   
   Price: Expected to be
  Rs 30,000, Rs 36,000, Rs 42,000 & Rs 64,000 ($500, $600, $700 & $800) for 16GB, 32GB, 64GB and 138GB variants respectively.
   
         
        FOLDABLE HELMET
   
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