Flouting traffic rules? Eat almonds to boost memory, say traffic cops

In an innovative effort to encourage adherence to rules, the Amritsar traffic police distributed almonds at more than 20 major intersections, aiming to remind motorists not to "forget" basic road safety norms. Explaining the rationale behind the initiative, Assistant Commissioner of Police (Traffic) Harpreet Singh said that a majority of traffic rule violators tend to cite "forgetfulness" when stopped by the police. Offences such as riding two-wheelers without helmets, not wearing seat belts, jumping signals or ignoring lane discipline are often brushed aside as minor lapses. "When motorists are challaned, many immediately say they forgot or promise to be careful the next time," the officers said.

To 'address' this repeated excuse in a positive and non-confrontational manner, the traffic police came up with the symbolic idea of distributing almonds, popularly believed to help sharpen memory. The gesture was meant to send a clear message that traffic rules are not optional and must be remembered at all times while driving or riding on city roads. The officers emphasised that human life is extremely valuable and negligence on the road can have irreversible consequences. "Life is given only once. A moment of carelessness or disregard for traffic rules can lead to serious injuries, permanent disability or even death," said Additional Deputy Commissioner of Police (Traffic), Amandeep Kaur, while adding that most road accidents are preventable if basic safety norms are followed.

Traffic personnel interacted with motorists, explained the importance of helmets, seat belts and responsible driving, and urged them to become role models for others on the road and also ensure their own safety and that of others. Sub-inspector Daljeet Singh and Head Constable Salwant Singh were also present during the launch of awareness campaign.