Post Covid revival? Winters to warm up woollen industry

Amritsar-based textile firms are known for shawls, blankets, blazers

Post Covid revival? Winters to warm up woollen industry

Businessmen are hopeful of generating good business ahead of festive season. Photo: Sunil Kumar

Neeraj Bagga

Tribune News Service

Amritsar, September 29

Battling the effects of Covid-19 pandemic, city-based woollen industry known for manufacturing shawls, blankets, tweed and blazers has been relying on the upcoming winter season to come out of the crisis. Piara Lal Seth, a shawl manufacturer, said the local woollen industry would suffer at least 25 per cent decline in the sales season.

Reason being that the order booking period was consumed by the lockdown period. For booking, two kinds of procedures are in vogue. Agents of the local manufacturing units travel to different parts of the country to book orders or buyers come here to procure materials after evaluating the quality of material.

He felt that in the changed circumstances, credible manufacturing houses with proven track record of supplying quality material will have an upper hand.

Salesmen from the Kashmir valley who sell locally manufactured shawls, stoles, tweeds and blazer in different parts of the country did not come this year due to travel restrictions owing to pandemic. They used to sell these materials to as far as West Bengal.

He said as far as the woollen industry was concerned, there was no dearth of labour and the factories resumed operations after May.

Gaurav Jain, a tweed and blazer manufacturer, said sale of tweed was good as it was widely used in Kashmir Valley for wearing Phiran, a cloak worn by men, women and children to escape harsh winters. He said the only problem was that the sales period got curtailed.

SK Wadhwa, a blanket manufacturer, said since Diwali festival is to be held in November 14, it is likely to generate good business from the next month.

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