The jean-ius fabric of creativity: Denim reimagined at Amritsar fest

With the summer vacation season in full swing and creative energies running high, Nexus Amritsar is hosting the ‘Denim and Sneaker Fest’, a three-day celebration of fashion, sustainability and creativity in association with the International School of Fashion and Design (INIFD), Amritsar.

Running from May 29 to 31, the festival focuses on the transformation of old denim into works of art, showcasing how discarded fabric can be repurposed through creative design and craftsmanship.

As part of the event, students from INIFD, Amritsar, are participating in the creation of denim-based art and fashion pieces, transforming old denim into unique expressions of creativity and eco-conscious design. Organisers say the festival provides a platform for young designers and artistes to showcase their work.

Visitors can explore a range of upcycled denim creations, artistic displays and design installations crafted by emerging talent. The event seeks to bring together fashion enthusiasts, art lovers and those interested in sustainable practices through a shared appreciation of design and innovation.

With the holiday season underway and shoppers seeking new experiences, the festival has added an interactive dimension to the mall environment. Alongside the exhibits and installations, visitors can engage with interactive displays. Nexus Amritsar said the denim revival fest was not just an event — but a cultural movement where fashion met conscious creativity.