Kammal ki tune!

Mona

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Jimmiki Kammal, Kangana’s AIB item number and Aunty Ki Ghanti... if you are active on social media, there is no chance you have skipped any of these three songs. Unrelated to each other, these songs have quite become quite a huge hit.

Overseas connect

Jimmiki Kammal is a song in Malayalam from the Mohanlal-starrer Velipadinte Pusthakam and has already garnered 15,132,752 views. And the hook of the song that roughly translates to “my father took away my mother’s earring and she drank his liquor” has found ovation across the seven seas; in the US too! Jimmy Kimmel tweeted in reply to someone who asked him whether he had listened to the song, “Not until now, but I love it!” What we like apart from the catchy beats is the carefree tone that takes you back to college days.

Kangana caper

Now where would you find an item number that takes on the entire Hindi film industry in one go — mentioning the huge actor-actress age gap as ‘almost paedophilia’, actress’ demand for some semblance of equality as feminazi and one that questions objectification of women in the parody of Chittiyaan Kalaiyaan in the Bollywood Diva song? Trust fiery Kangana Ranuat to do it; all ably supported by AIB in the Bollywood Diva Song. Standing at 3,972,853 views, Kangana tackles the ‘playing victim’ charge head on. 

Being popular

Cringe music is here to stay, but those who could listen to Dhinchak Pooja brace up for ‘raper’ (sorry rapper) Om Prakash Mishra’s Aunty Ki Ghanti. If you haven’t so far been tortured out of your wits, trust us Selfie Maine Leli Aaj is harmless fun in comparison. And folks, it doesn’t stop at 3,572,166 views, there was an event in the heart of Delhi — that is Connaught Place — with hundreds screaming the hook (thank God they stopped at that) 

Okay, younger boys attracted to older women is nothing new but to sit through the song without one’s ears turning red is a challenge not many can beat. By the way, the event also had the ‘fans’ shouting slogans like Hamara singer kaisa ho – Omprakash Mishra jaisa ho and Aunty ki jai and Omprakash Mishra ki jai! Well, it’s not over with Delhi, the shout events are springing up in places like Mumbai and Dehradun too. It’s another matter that people are posting comments like ‘Time to leave the planet’’ post one view, but then they saw!!

Closer home, however, we are in love with our own red-haired girl vachari Jasmine Sandlas, who stands at 4,502,025 views and counting.

mona@tribunemail.com

Breaking barriers

Cheap thrill or catalyst for change — music can be any of it. The videos go viral for there is audience for both of these and more. And, once in a while something like Kolaveri Di or Jimmiki Kammal breaks language barriers

Surajj, Music Composer, judge on reality show Tihar Idols

All is welcome

Since television and radio is being manipulated by those who have money, internet is the place for all kind of voices and why not! Whether it’s regional or cringe...all is welcome. Let’s not put labels like ‘cheap’ or ‘vulgar’ if people are listening to it, who are we to stop. And little harmless fun never killed anyone.

Ishq Bector, Singer-composer of Bheja Fry 2-fame

Checks are important

Jo hum sunte hain vo hum karte hain; music has the power not only to impact our minds but also day-to-day activities. A huge responsibility falls on the shoulders of musicians and as all age-groups are present on social media, there should be checks on what goes online. 

Pankaj Mala Sharma, Professor, Department of music, PU