Myntra ropes in Virat Kohli, Anushka Sharma as first brand ambassadors : The Tribune India

Myntra ropes in Virat Kohli, Anushka Sharma as first brand ambassadors

NEW DELHI: Star couple Virat Kohli and Anushka Sharma have been roped in as the first official brand ambassadors of Flipkart-owned ecommerce platform, Myntra.

Myntra ropes in Virat Kohli, Anushka Sharma as first brand ambassadors

The couple, fondly called ''Virushka'', have endorsed brands like Head and Shoulders and Manyavar.



New Delhi, May 5

Star couple Virat Kohli and Anushka Sharma have been roped in as the first official brand ambassadors of Flipkart-owned ecommerce platform, Myntra.

Its campaign 'Go Myntra-la-la' brings alive the joyful experience of shopping and kicks-off with an ad film starring the star couple, read a statement. 

Virat and Anushka share a lot of common passions, and shopping is one of them.

Amar Nagaram, Head at Myntra-Jabong, said: "The association of Bollywood and sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra." 

The musical film opens with viewers witnessing Anushka pushing a shopping cart with Virat sitting in it. It then goes to Anushka, walking in style as she comes next to a fashion billboard, she whips out her smart phone and taps the brand icon and scans the floral dress on the billboard.

The app throws up the same dress, ready to be shopped.

In the film, however, the editor takes us straight to Anushka continuing her walk with the new dress. It then cuts to Virat browsing through various sneaker options to choose from before he settles on his perfect pair. 

The film goes back to the couple enjoying a moment of fun with a shopping cart. 

The couple, fondly called 'Virushka', have endorsed brands like Head and Shoulders and Manyavar. — IANS

Top News

Former Pakistan President Gen Pervez Musharraf passes away

Former Pakistan President Gen Pervez Musharraf passes away in Dubai

The former military ruler had left Pakistan in March 2016 fo...

Pervez Musharraf: The 4-star Pakistan General who seized power in a coup dies in exile

Pervez Musharraf: Pakistan's last military ruler and the architect of Kargil War

After his failed misadventure in Kargil, Musharraf deposed t...

US downs Chinese surveillance balloon, China threatens repercussions

US downs Chinese surveillance balloon, China threatens repercussions

Military shoots down the surveillance balloon in Atlantic Oc...

FIR against former Indian cricketer Vinod Kambli for assaulting wife

FIR against former Indian cricketer Vinod Kambli for assaulting wife

The incident took place on Friday when Kambli reached his fl...

Centre likely to hike dearness allowance by 4 per cent to 42 per cent

Centre likely to hike dearness allowance by 4 per cent to 42 per cent

Dearness allowance for employees and pensioners are worked o...


Cities

View All