Bipasha Banikya shares the greatest challenges of being an influencer

Bipasha Banikya shares the greatest challenges of being an influencer

As we all know that a coin has two sides, therefore, while seeking a rainbow be ready to encounter a storm too. The swarm often appreciates the victory but only a few will listen to your whole journey including the setbacks.

Discussing her journey, the blooming content creator Bipasha Banikya emptied the sack of challenges that almost every influencer has to confront. 

1.      Bucketful of competitors

Celebrities don’t allure Gen Z anymore, social media influencers do. Discerning this Bipasha says that Instagram is now cluttered with myriad influencers selling almost the same content. Being an influencer has now become the ultimate goal for everyone.

2.      Growing the audience

“Getting a precise audience is the ultimate goal of any page,” said Bipasha. Having a following of 500-1000 doesn’t work well. An influencer can never settle down when it comes to the audience. The target should always be more.

3.      Being creative day and night

The only way to gain and seize more audience is by the quality and creative content. As countless content creators offer the same passage, therefore an influence has to be unique and authentic. But being creative all the time is a little pesky too.

4.      Maintaining continuity

Continuity is the key factor for being a successful influencer. But conserving it is a tough row to hoe. Though the frequent trend help to create a few contents then the factor of uniqueness is injured.

“Flunking to maintain continuity is the main reason why many influencers fail to reach the cliff,” said Bipasha

5.      Captivating the audience

In the era of trends, meeting the same content on every page kills the interest of viewers. The only way to hold on to your audience is to be extraordinary. Establishing contact and engaging with them is also one way to retain your audience.

Bipasha Banikya creates the content following relatable fashion, beauty and travel. Bipasha initiated her Instagram journey by posting her pictures randomly. It was her first collaboration that turned her into a new leaf.

Bipasha has worked with more than 150 brands and her unique transition reel gain more than a million impressions. Bipasha does her influencer job faultlessly.

Tribune Shorts


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