Federal Bank Unveils 'Bharat Surotsav' – A Cultural Tribute to India's Musical Spirit

Chennai, Tamil Nadu, India – Business Wire India

Federal Bank unveiled the poster of its new cultural property, Bharat Surotsav, in Chennai. The launch took place in the presence of Ramesh S, Vice President & Regional Head, Chennai City, and Rojarajan, Deputy Vice President & Regional Head, Emerging Chennai in the presence of Ajithkumar M R, DVP - Zonal office, Meenakshi Sundaram, DVP - Head CRCH, Chennai and Nisha Krishnan, VP - Head RCH, Chennai.

Conceptualised as an immersive dance and music fusion festival, Bharat Surotsav celebrates India’s artistic heritage by bringing together iconic performers and contemporary sounds. Bharat Surotsav is a signature cultural IP, exclusively conceptualized for Federal Bank. The inaugural edition will be staged on November 22 at the Madras Music Academy, featuring Padma Shri Shobana, Carnatic-rock pioneers Agam Band, Charumathi Raghuraman, renowned Carnatic violinist and sitar maestro Ravi Chari. Federal Bank customers can enjoy a 15% discount on tickets using Federal Bank Debit and Credit Cards, with a maximum discount of Rs 200 per booking. Tickets can be booked via BookMyShow and is valid once per card.

“Bharat Surotsav is our way of blending finance with the finer rhythms of life,” said MVS Murthy, Chief Marketing Officer, Federal Bank. “India’s artistic traditions hold the power to unite generations, inspire pride, and spark creativity. Bharat Surotsav honours India’s creative pulse while offering audiences an unforgettable cultural experience that connects emotionally with our brand.”

Each city in the Bharat Surotsav series will feature artists who reflect the local cultural ethos, creating a deep emotional connection with audiences and fostering regional pride.

About Federal Bank

Federal Bank (NSE: FEDERALBNK) is a leading Indian private sector bank with a network of around 1595 banking outlets and 2082 ATMs/Recyclers spread across the country and the Bank’s total business mix (deposits + advances) stood at Rs 5.33 Lakh Crore as on 30th September 2025. Capital Adequacy Ratio (CRAR) of the Bank, computed as per Basel III guidelines, stood at 15.71% as on 30th September 2025. Federal Bank has Representative Offices in Dubai and Abu Dhabi that serve as a nerve center for Non-Resident Indian customers in the UAE. The Bank also has an IFSC Banking Unit (IBU) in Gujarat International Finance TecCity (GIFT City). Federal Bank is transforming itself, keeping its principles intact, into an organization that offers services beyond par. It has a well-defined vision for the future as a guidepost to its progress.

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Federal Bank's Bharat Surotsav inaugral edition on 22 November.

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