From Punjab’s Platter to the Nation’s Menu: The Inspiring Growth Story of Bonn Group

Ludhiana, Punjab — Every legacy begins with a belief, and for the Bonn Group, that belief was rooted in passion, persistence, and purpose. What started in the modest bylanes of Ludhiana in 1985 as a humble bread-making venture has today transformed into one of India’s most admired and trusted FMCG houses—bringing the authentic flavours of Punjab to the entire nation.

Founded with a commitment to deliver quality bread to Indian households, Bonn began its journey by serving families with warmth, trust, and taste. Over the decades, each slice not only nourished homes across Punjab but found its way into kitchens throughout North India.

Bonn’s products quickly became synonymous with everyday happiness, building a bond so strong that the nation resonated with one sentiment:

“Bread Matlab Bonn.”

A Legacy Reinvented: The Rise of Americana

Three decades after its inception, Bonn Group expanded its vision with the launch of Americana in 2016—its premium biscuit brand designed for India’s fast-evolving snacking culture. Americana offered a world of flavours, from crunchy cookies to wholesome digestives, cheese crackers, and melt-in-mouth crème biscuits.

Americana wasn’t merely a product extension—it represented a bold leap into India’s growing demand for high-quality, indulgent snacks. With its rich taste and innovation-driven approach, Americana added smiles to snack time for both children and adults, bringing the soul of Punjab to every Indian home.

The brand’s storytelling mirrored its essence. Whether through cultural warmth or emotional resonance, Americana crafted narratives that connected deeply with people across the country.

A Landmark Innovation: India’s First Coconut Cookie

Americana made headlines by launching India’s first Coconut Cookie—the OG Coconut Cookie.

Crunchy, aromatic, and iconic, the cookie instantly captured the hearts (and tastebuds) of millions. It quickly became a household favourite, transforming a regional delight into a national sensation.

Watch the film here: https://www.youtube.com/watch?v=REkOT3Nejoo

Shaping Emotions Through Powerful Brand Campaigns

Americana continued strengthening its storytelling through iconic campaigns.

The widely loved “Taste Jo Karde Deewana” featuring Sonam Bajwa showcased the brand’s Punjabi roots with authenticity and charm.

In 2024, Americana scaled new heights by onboarding superstar Katrina Kaif as the face of its national campaign:

“Crunchh Bole Toh Americana Coconut Cookies.”

Katrina’s pan-India appeal marked a new chapter in Americana’s evolution—elevating the brand from a regional favourite to a premium national biscuit brand.

Watch the national campaign: https://www.youtube.com/watch?v=bUTCeMHjYM

Leadership That Honors Legacy and Drives Growth

Mr. Amrinder Singh, Director of Bonn Group, continues to carry forward the company’s legacy with a firm belief in consumer-first values and collaborative growth.

Sharing his vision, he states:

“In today’s dynamic market, consumer choices hold the highest power—and partnerships help that power grow. We are driven by our consumers and strengthened by our partners. Together, they define our progress, inspire new milestones, and fuel our vision. We lead for our consumers. We grow through new business partnerships.”

Bonn Group: A Journey of Quality, Reinvention & National Pride

Today, Bonn Group stands tall not just as a business success story, but as a testament to innovation, reinvention, and resilience. With a strong foundation, premium product offerings, and a deep respect for its roots, Bonn continues to contribute meaningfully to India’s FMCG landscape—while dreaming of global horizons.

Because when belief is nurtured with purpose, the world opens its doors for limitless growth.

About Bonn Group

Established in 1985 by visionary founder Mr. Manjit Singh, BONN is a quality-driven FMCG company headquartered in Ludhiana, Punjab. The brand is synonymous with bread and bakery products across North India and enjoys dominant market presence in many cities.

The company manufactures a wide range of food products including Bread, Biscuits, Cakes, Rusk, and Cookies, catering to India and exporting to 55+ countries across three continents.

Bonn has been honored with the National Award for Quality Products by the Government of India and holds prestigious certifications including:

• HACCP by DNV (Netherlands)

• ISO 9001:2000 by DNV

• BIS approvals

• BRC Certification

With 11 manufacturing plants across North India, a dedicated fleet of 500+ trucks, and in-house packaging development, Bonn is one of the most integrated and advanced FMCG players in the region.

The Group also pioneered industrial-scale cookie production in India and continues to innovate with brands like La Americana Gourmet, offering premium products with No Added Preservatives for modern lifestyle consumers.

Bonn aims to become India’s most preferred FMCG food brand with a strong Pan-India presence across bread, biscuits, cakes, rusk, and more.

To Know More:

• Website: https://bonn.in/

• Instagram: https://www.instagram.com/americana_biscuit/

• YouTube: https://www.youtube.com/@bonnfoods

• Facebook: https://www.facebook.com/americanabiscuits/about_places/

• LinkedIn: https://www.linkedin.com/company/bonnnutrientspvtltd/

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