Maruti to drive in new model S-Presso later this month

New Delhi, September 21

Maruti Suzuki India (MSI) on Saturday said it would launch mini SUV S-Presso later this month, coinciding with the start of the festive season. 

The company said the indigenously conceived, designed and developed vehicle is made for India as well as the world.

“Our internal research suggests that the criteria of buying a car for the youth, apart from affordability, acquisition cost and maintenance, now also include design and aesthetics,” MSI Executive Director (Marketing & Sales) Shashank Srivastava said in a statement.

With S-Presso, the company would offer a premium, feature-rich car that would disrupt the entry car segment in the country, he added. 

MSI Senior Executive Director (Engineering) CV Raman said the company had always developed new segments and cars to match the changing needs, tastes and lifestyles of customers.

“Designed in-house by Maruti Suzuki, S-Presso marks a big shift in the way compact cars are created and crafted in India. Its design language is inspired from our line-up of SUVs and the modern user’s lifestyle,” he added.

The company is scheduled to introduce the new product on September 30. PTI