Vanesa Enters into the Derma-care Category with Kareena Kapoor Khan's Trust for the Brand's New "Pro+ Underarm Roll-ons"
NewsVoir
New Delhi [India], April 22: Vanesa, a premium women's fragrance and body care brand, has forayed into the derma-care category with the launch of its new range, Vanesa Pro+, with Kareena Kapoor Khan leading the introduction as the face for Underarm Roll-on category. This expansion marks a significant step in Vanesa's evolution, building on its presence in personal care while moving into a more ingredient-driven, skin-focused space.
The launch is supported by a campaign film featuring brand ambassador Kareena Kapoor Khan for Vanesa Pro+ Underarm Roll-on, which brings a confident and more open lens to underarm care, shifting it from a concern often kept hidden to a natural part of everyday self-care. This comes at a time when women/Indian consumers are seeking solutions for pigmentation and odour concerns without the use of harsh or aggressive ingredients as the purchasing power of young Indian consumers have also increased. With Pro+, Vanesa responds to this shift with an approach that balances visible underarm benefits with reliable odour protection, moving beyond the limitations of only fragrance-led solutions.
Built around a Unique Derma Action Formula which works on underarm skin health with AHA and BHA actives like Lactic, Mandelic, Salicylic Acid + Enriched with Booster actives like Niacinamide, Kojic acid, Hyaluronic & Allantoin acid + Infused with botanical extracts licorice, Aloe-vera, Green tea, Witch Hazel. The range is designed to support dead skin cell removal, gentle exfoliation, hydration, Skin Soothing and help improve the appearance of underarm skin while fitting seamlessly into everyday routines. It combines skin-focused ingredients with soothing actives for balanced daily care. The formulation offers up to 48 hours of odour protection with its clinically tested deo active complex, is dermatologically tested, suitable for all skin types, and free from alcohol, aluminum, parabens, phthalates, SLS, and triclosan, ensuring a clean and uncomplicated experience. Available in two variants, 4% AHA BHA Pearl and 6% AHA BHA Fresh, it is designed to offer simple choice based on individual underarm needs and everyday comfort.
Speaking about the launch, Mr. Saurabh Gupta, Managing Director and Chairman, HSPL said, "When we looked closely at underarm care, it felt like a category that had remained narrowly defined despite being part of everyday routines. That prompted us to think more deliberately about how we wanted to participate in it, not as a short-term extension, but as a more considered addition to our portfolio. Pro+ reflects that direction, and also shapes how we will approach expansion into adjacent personal care spaces going forward."
With this launch, Vanesa lays the groundwork for a broader derma personal care portfolio, with a continued focus on everyday care needs. Vanesa Pro+ is available on Vanesastore.com, as well as leading e-commerce platforms with plans to explore quick commerce platforms in near future.
Link:- youtu.be/l0wlESXroNc?si=eoSAVFAprQ0a2F66
About Vanesa
Vanesa isn't just a brand, it's a movement following a tagline of "Love Yourself, Love Vanesa". Bold, unapologetic, and effortlessly chic, Vanesa speaks to the woman who knows exactly what she wants--and isn't afraid to go after it. With contemporary, edgy styling at its core, the brand resonates with today's confident woman: stylish, self-assured, and always ahead of the curve. Vanesa creates a space for women who are not just living life, but owning it--glamorous, outspoken, vibrant, and ready to take on the world on their own terms.
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