Vivo leads smartphone market in Q2, Apple clocks most shipments: Report

Chinese smartphone maker Vivo maintained its lead in the Indian smartphone market with an 18.3 per cent volume share in the September quarter while Apple clocked its highest-ever shipment of 50 lakh iPhones in a quarter, market research firm IDC said in a report on Tuesday.

According to the International Data Corporation's (IDC) worldwide quarterly mobile phone tracker, Apple led both premium (smartphones priced in the range of Rs 53,000-71,000 apiece) and super-premium segment (priced above Rs 71,000 apiece) that drove the growth of the country's smartphone market in the September quarter. "India's smartphone market reached a five-year high in the third quarter of 2025 with growth of 4.3 per cent year-over-year (YoY) to 4.8 crore units. The growth was driven by strong demand for premium smartphones, supported by both new launches and previous-generation models," the report said.

The premium segment recorded a robust growth of 43.3 per cent year-on-year as its share increased from 4 to 6 per cent.

"Apple's iPhone 16, iPhone 15, and iPhone 17 collectively made up over 70 per cent of shipments in this category. The super-premium segment posted the highest growth of 52.9 per cent YoY, with share rising from 6 to 8 per cent. Apple regained leadership from Samsung, with 66 per cent and 31 per cent share, respectively. Key models driving the segment included the iPhone 16, Galaxy S24 Ultra, Galaxy Z Fold7, iPhone 16 Pro, and Galaxy S25 Ultra," the report said.

Apple's iPhone supplies grew 25.6 per cent, driven by sustained demand across both new and existing models.

"The iPhone 16 remained the most-shipped smartphone in India during the quarter, contributing 5 per cent of total market shipments, while the newly launched iPhone 17 series and iPhone Air saw a record-breaking debut, accounting for 16 per cent of Apple's Q3 shipments — the strongest launch-quarter performance for any iPhone since 2021," the report said.

Vivo led the market with 18.3 per cent share following growth of about 21 per cent in the smartphone supplies. It was followed by Oppo with a 13.9 per cent share, Samsung 12.6 per cent, Apple 10.4 per cent, Realme 9.8 per cent, and Xiaomi 9.2 per cent.