Divya Kala Mela for divyang entrepreneurs to kick off today in Chandigarh
To provide platform to nearly 100 divyang artisans
The Divya Kala Mela, a mega exhibition-cum-fair for promoting art and skills of persons with disabilities (divyangjan) will be organised at the Sector 34 ground from February 13 to 21.
Sharing details about the upcoming mela, Anil Kumar, Chairman-cum-Managing Director, National Divyangjan Finance and Development Corporation (NDFDC), highlighted that the mela would provide a national platform to nearly 100 divyang artisans and entrepreneurs from around 20 states/UTs to showcase their products, promote inclusive entrepreneurship and generate sustainable livelihood opportunities.
The Department of Empowerment of Persons with Disabilities, Divyangjan (DEPwD), Ministry of Social Justice & Empowerment, Government of India, is organising this unique exhibition-cum-fair with the NDFDC, an apex corporation under the DEPwD, serving as the nodal agency. The event aims to showcase the products, skills and craftsmanship of Divyang entrepreneurs and artisans from across the country.
Over the past three years, 28 Divya Kala Melas organised across India have played a significant role in showcasing the country’s cultural diversity, promoting local economies and fostering community engagement. These melas have created substantial market opportunities for divyangjan artisans and entrepreneurs, resulting in business exceeding Rs 23 crore.
The Divya Kala Mela will offer visitors an enthralling experience with a wide array of vibrant products, including handicrafts, handlooms, embroidery works, packaged and organic food items, home décor and lifestyle products, clothing, stationery and eco-friendly items, toys and gifts, personal accessories, jewellery and clutch bags.
Apart from providing a marketing platform, the mela will also sensitise visitors towards disability issues through dedicated experience zones, disability sports, art exhibitions and interactive displays. The programme highlights the abilities, talent and entrepreneurial spirit of divyangjan artisans, artistes and entrepreneurs.
The nine-day mela will remain open daily from 11 am to 9 pm. Visitors will also witness a series of cultural programmes featuring performances by divyang artistes, along with renowned professionals. A special cultural programme titled “Divya Kala Shakti” will be presented on February 21 by divyang artistes from different parts of the country. Food stalls offering cuisines from various regions will also be part of the event.
The event will be formally inaugurated on February 14 at 11 am by the Union Minister for Social Justice & Empowerment. Several other dignitaries will also grace the occasion.
