Necklines & societal bottomlines
Women do have the right to decide what they want to wear
Updated At : 07:06 AM Aug 31, 2026 IST
The fact that as, of May 2026, Kriti Sanon is also an equity stakeholder in the company besides being its brand ambassador adds another dimension.
KRITI SANON’s ensemble in the jewellery commercial was not outrageous or outstanding. It was just inappropriate for the purported contention of the ad that she wore it for: that families these days have siblings across species, so sisters tying rakhis on human brothers as well as canine ones is increasingly prevalent. Pets now participate in family events, so a jewellery brand marketing doggy rakhis is a no-brainer. But why dilute the message with controversy?
