Quick commerce : It’s imperative to sustain the momentum
The Tribune Editorial : India should welcome the e-commerce opportunity, but not pursue growth at any cost
INDIA’s e-commerce economy is entering a decisive phase. According to research consultancy Infisum’s report ‘Smart Growth in a Fast Market’, the sector is projected to nearly treble from $125 billion in 2024 to $345 billion by 2030. This scale of expansion is impressive, but its sustainability will matter as much as its pace. Quick commerce is emerging as a key engine of growth. Its networks have reached over 475 cities, indicating that rapid delivery is no longer confined to the metros. The shift is also demographic and geographic. GenZ accounts for nearly one-third of online shoppers and is expected to become the largest digital spending cohort by the end of this decade. The next wave of e-commerce will depend increasingly on smaller cities, local preferences, vernacular content and affordable logistics.
