Revisiting Beti Bachao: Messaging alone cannot be core focus of scheme - The Tribune India

Join Whatsapp Channel

Revisiting Beti Bachao

Messaging alone cannot be core focus of scheme

Revisiting Beti Bachao

The catchy Beti Bachao, Beti Padhao slogans are hard to miss, but, as it turns out, there's been too much of messaging and too little of action on the ground since the inception of the scheme in 2014-15. Photo for representation only. File photo



The catchy Beti Bachao, Beti Padhao slogans are hard to miss, but, as it turns out, there’s been too much of messaging and too little of action on the ground since the inception of the scheme in 2014-15. Much of the criticism in a report by a parliamentary committee is reserved for the massive overspending — nearly 80 per cent of the funds — on advertising, and not on the proposed sectoral interventions in health and education. The decline in child sex ratio cannot be addressed merely by generating awareness, which has been hugely prioritised despite the clearly laid-down formula on spending. Improving the efficiency of welfare services requires visible change in terms of delivery.

The blame for both the ‘dismal’ utilisation of funds and the allocation imbalance lies with the states, which are meant to implement the scheme, and the Centre, which provides 100 per cent assistance and is expected to monitor and give direction to the countrywide project. Of the Rs 446.72 crore given to the states between 2016 and 2019, a whopping 78.91 per cent was spent only on media advocacy, the panel notes, while questioning the release of additional money despite funds pending with the states. The nodal ministry, Women and Child Development, has also been faulted for ‘no disaggregated information on the spending by the states/UTs on education, health and other interventions’.

As recommended, course correction is urgently required, and the strategy has to be revisited. The scheme may have succeeded in its task of awakening national consciousness towards valuing the girl child, but loses meaning in the absence of any life-altering transformation for the intended beneficiaries. Hoardings and jingles play a role, without a doubt, but the focus has to shift. Other verticals have to be provided adequate financial provisions for measurable outcomes related to education and health.


Top News

No traces of carcinogen found in tested MDH, Everest, other Indian spices: FSSAI

No traces of carcinogen found in tested MDH, Everest, other Indian spices: FSSAI

The regulator said no such traces were found in 300 samples ...

Pune teen driver's father detained after Porsche crash killed 2 IITians on bike

Pune teen driver's father detained after Porsche crash killed 2 IT professionals on bike

The probe in these cases has been transferred to the crime b...

CCTV shows Pune teen speeding his Porsche moments before killing 2 IITians on bike

CCTV shows Pune teen speeding his Porsche moments before killing 2 IT professionals on bike

17-year-old gets quick bail with order to write an essay; co...

Chandigarh Administration announces closure of schools due to rise in temperature

Chandigarh Administration announces closure of schools due to rise in temperature

The Punjab and Haryana government have also announced advanc...


Cities

View All